May 2013 — Mar 2020
Brand Marketing Director · Eagle Promotions
Built Brand Marketing framework and infrastructure for Eagle. Maintain and Leverage Eagle’s brand equity by developing successful marketing campaigns and initiatives. Execute Weekly, Monthly, Quarterly and Annual marketing campaigns including but not limited to: Presentations, Sales & Marketing Collateral, Brand Identity Packages, Import Product campaigns. Increase market-share, Brand Awareness and Sales conversion for all stake holders. Identify and capture growth centric areas with effective Marketing strategies.
Provide global brands with award winning apparel graphic designs to be screen printed and sold at their various online and brick and mortar retail locations. Increased sales rapidly thru top selling designs based on design skill, typography, multifaceted industry knowledge and expertise. Apparel programs have generated sales of over $5 million annually for top Fortune 500 brands. Create overseas tech-packs for manufacturing and proof of concept for top tier one clients.
Clients: Disney, Warner Bros., Marvel, Coca-Cola, Universal Studios, Kawasaki, Fender, AEG, Vegas Golden Knights, T-Mobile, LV Aces, Hard Rock, MGM Resorts, Caesars Entertainment, Cirque Du Solei
• Developed Brand Marketing Strategy, Infrastructure and Calendar
• Captured over $1 million in business with winning presentations in the 1st 60 days
• Top selling designs with sales volume over 250,000 units respectively for 2014, 2015, 2016 and 2017.
• Top design selection for Disney's core assortment in all parks.
• Hard Rock global apparel programs generating $1 million plus annually.
Expert knowledge of Adobe Creative Suite, Photoshop, Illustrator, Flash and MS Office.
Jul 2012 — Apr 2013
VP of Product Development - West Coast Region · Topline Screen Printing
Product Development, Apparel Design and Sales for Soft & Hardline classifications for major Casino/Hotel & Entertainment brands. Concept and design development for seasonal product launches. Production and technical knowledge of screen printing, sublimation, embroidery, heat application techniques for initial art to final production. Business development, trend forecasting, cost analysis and price negotiation.
Clients: MGM Resort Properties, Caesars Entertainment Properties, Cirque Du Solei, Toby Keith, Celine Dion, Elton John, Wynn & Encore, Venetian & Palazzo
• Opened up the West Coast Region in the Vegas market from $10k in sales to just under $1 million in less than a year.
• Effective Business Development thru effective merchandising strategies.
Jan 2010 — Jul 2012
Product Development Director · Royal Pacific of Las Vegas
Product Development, Design Direction, Planning, Apparel Design & Sales for major Casino/Hotel and Entertainment brands. Production & technical knowledge of all screen printing processes from initial art to print production to delivery.
Achievements & Accolades:
• Revitalized key accounts by 150% in 3rd quarter
• Increased profit margin by 25%.
Jun 1994 — Aug 2005
Product Developer · Caesars Entertainment
Product Development & Brand Management for Kids Logo & Licensed Soft & Hard-line classifications and Logo Accessories. OTB Management, Assortment Planning, Sales Initiatives, Brand Identification and Gross Margin maintenance.
Achievements & Accolades:
• Launched 1st co-branding venture between Caesars Palace & Warner Bros.
• Increased top-line sales by 16% from 5.2 million to $6 million in 2nd qtr
• Improved GM% on Hats from 73% to 83%
• Increased import business by 87% improving GM% from 63% to 73%.
