David Wilson
Managing Member · Betta Goods LLC
Carlsbad, CA
In My Own Words
Experienced marketer highly skilled at both leading and implementing strategies and tactics that drive business results. Particular expertise in digital marketing, including paid search, organic search, display advertising, social media, email marketing and web analytics.
Work Experience
Managing Member
Betta Goods LLC2014 – Present
Achieved 74% revenue growth YoY while maintaining approximately 30% net profit margin. Execute strategy for paid search advertising, remarketing, SEO, social media, email marketing. Manage ecommerce activities, including third-party marketplaces, online stores, promotions. Administer all legal, financial and operational aspects involved in running a business.
Marketing Manager
Preferred Healthcare Staffing2020 – Present
Plan, manage and execute organic search (SEO) and paid search (PPC) marketing channels. Project manage website redesign in collaboration with external web development agency. Update company brand identity, including logo, color palette, tagline, brand voice and USP. Leverage resources to produce content assets like video, articles, ebooks and infographics.
Digital Marketing Consultant
Fourwinds Tours & Travel2015 – 2020
Oversee client's digital marketing strategy and manage tactical implementation. Continually optimize SEM/PPC campaigns to systematically improve performance metrics. - Decreased cost-per-lead from $300 to $60, generating 400% ROI improvement. Ongoing landing page development and Conversion Rate Optimization (CRO) testing. Built personalized marketing automation email engagement programs in Pardot. Project-managed website redesign, incorporating SEO and UX best practices.
Director of Digital Marketing
National Funding2014 – 2014
Oversaw all digital marketing channels Directed paid search (SEM/PPC) advertising strategy - Achieved 70% reduction in B2B lead acquisition costs Led conversion rate optimization (CRO) program - A/B landing page testing increased leads 160% Worked with digital manager to select and onboard new SEO agency Implemented social media advertising campaigns on Facebook, LinkedIn & Twitter - Trained marketing specialist to manage on day-to-day basis Audited and improved email marketing program - Had new responsive design templates created in Pardot - Formalized A/B testing process and documentation - Reviewed outgoing communications and started automation process
Senior Manager, Online Marketing
AMN Healthcare2012 – 2014
Oversaw online advertising strategy and budget for all business units Directed all paid search marketing campaigns (SEM/PPC) Consulted on major SEO initiatives Negotiated vendor contracts Analyzed performance and report results for online marketing activities Managed company domain name portfolio
Online Marketing Manager
AMN Healthcare2008 – 2012
Directed all paid search marketing campaigns (SEM/PPC) Provided SEO training to in-house team Oversaw display advertising, including: - Third party websites - Social media advertising Negotiated and executed contracts with job boards Supervised email marketing program, including: - Maintaining vendor relationship with Email Service Provider - Monitoring all email campaigns Utilized web analytics platforms to evaluate results Managed company domain name portfolio
Sr. Marketing Project Specialist
AMN Healthcare, Inc.2006 – 2008
Website project management (marketing requirements): - New websites - Website redesigns Search engine optimization (SEO): - Keyword research - Site architecture - On-page elements - Linking Pay per click (PPC) campaign management: - Google AdWords - Yahoo! Search Marketing - Microsoft adCenter - Ask.com - Indeed.com Web analytics: - WebTrends - Salesforce - Hitwise Domain registration and portfolio management: - Dotster.com - NetworkSolutions - FreeParking
Search Engine Marketing Analyst
Einstein Industries, Inc.2003 – 2006
Performed search engine optimization (SEO) Trained others on SEO Reviewed SEO
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