David Wilson
Managing Member
Carlsbad | United States
Skills
No information
Interests
Traveling
Sports
Digital marketing
In my own words
— DavidExperienced marketer highly skilled at both leading and implementing strategies and tactics that drive business results.
Particular expertise in digital marketing, including paid search, organic search, display advertising, social media, email marketing and web analytics.
Trajectory
Mar 2020 — Now
Marketing Manager · Preferred Healthcare Staffing
Plan, manage and execute organic search (SEO) and paid search (PPC) marketing channels.
Project manage website redesign in collaboration with external web development agency.
Update company brand identity, including logo, color palette, tagline, brand voice and USP.
Leverage resources to produce content assets like video, articles, ebooks and infographics.
Nov 2014 — Now
Managing Member · Betta Goods LLC
Achieved 74% revenue growth YoY while maintaining approximately 30% net profit margin.
Execute strategy for paid search advertising, remarketing, SEO, social media, email marketing.
Manage ecommerce activities, including third-party marketplaces, online stores, promotions.
Administer all legal, financial and operational aspects involved in running a business.
Sep 2015 — Feb 2020
Digital Marketing Consultant · Fourwinds Tours & Travel
Oversee client's digital marketing strategy and manage tactical implementation.
Continually optimize SEM/PPC campaigns to systematically improve performance metrics.
- Decreased cost-per-lead from $300 to $60, generating 400% ROI improvement.
Ongoing landing page development and Conversion Rate Optimization (CRO) testing.
Built personalized marketing automation email engagement programs in Pardot.
Project-managed website redesign, incorporating SEO and UX best practices.
Mar 2014 — Oct 2014
Director of Digital Marketing · National Funding
Oversaw all digital marketing channels
Directed paid search (SEM/PPC) advertising strategy
- Achieved 70% reduction in B2B lead acquisition costs
Led conversion rate optimization (CRO) program
- A/B landing page testing increased leads 160%
Worked with digital manager to select and onboard new SEO agency
Implemented social media advertising campaigns on Facebook, LinkedIn & Twitter
- Trained marketing specialist to manage on day-to-day basis
Audited and improved email marketing program
- Had new responsive design templates created in Pardot
- Formalized A/B testing process and documentation
- Reviewed outgoing communications and started automation process
Dec 2012 — Mar 2014
Senior Manager, Online Marketing · AMN Healthcare
Oversaw online advertising strategy and budget for all business units
Directed all paid search marketing campaigns (SEM/PPC)
Consulted on major SEO initiatives
Negotiated vendor contracts
Analyzed performance and report results for online marketing activities
Managed company domain name portfolio
Oct 2008 — Nov 2012
Online Marketing Manager · AMN Healthcare
Directed all paid search marketing campaigns (SEM/PPC)
Provided SEO training to in-house team
Oversaw display advertising, including:
- Third party websites
- Social media advertising
Negotiated and executed contracts with job boards
Supervised email marketing program, including:
- Maintaining vendor relationship with Email Service Provider
- Monitoring all email campaigns
Utilized web analytics platforms to evaluate results
Managed company domain name portfolio
Feb 2006 — Sep 2008
Sr. Marketing Project Specialist · AMN Healthcare, Inc.
Website project management (marketing requirements):
- New websites
- Website redesigns
Search engine optimization (SEO):
- Keyword research
- Site architecture
- On-page elements
- Linking
Pay per click (PPC) campaign management:
- Google AdWords
- Yahoo! Search Marketing
- Microsoft adCenter
- Ask.com
- Indeed.com
Web analytics:
- WebTrends
- Salesforce
- Hitwise
Domain registration and portfolio management:
- Dotster.com
- NetworkSolutions
- FreeParking
Aug 2003 — Feb 2006
Search Engine Marketing Analyst · Einstein Industries, Inc.
Performed search engine optimization (SEO)
Trained others on SEO
Reviewed SEO
Activity
Education history
California State University-San Marcos - College of Business Administration
MBA | 2004 - 2006
Punahou Academy
High School Diploma | 1986 - 1990
University of California, Santa Barbara
Bachelor of Arts (BA) | 1990 - 1994
