David Whitaker
Sr. Manager, Ecommerce and Digital Marketing
Irvine | United States
Skills
No information
Interests
Travel
Photography
Recreational leadership
In my own words
— DavidExperienced ecommerce professional with a demonstrated history of working in the outdoor recreation retail industry.
Skilled in ecommerce marketplaces, search engine optimization (SEO), paid media, ecommerce platform management, sales, retail, and customer relationship management. Strong media and communication professional with a Bachelor of Business Administration (BBA) with a focus in finance from California State University-San Bernardino.
Trajectory
Apr 2019 — Now
Sr. Manager, Ecommerce and Digital Marketing · Branded Online
• Lead planning and execution for all eCommerce and marketing activities
• Own strategy of all D2C initiatives for a variety of $3M-$40M online brands, including Honeywell Brands (Muck Boot Company, XTRATUF, Howard Leight), Joes Jeans, Hurley, Karen Kane, Tretorn, Maps.com, Stetson, and others.
• Utilize industry-standard analytics tools and best practices to analyze and influence site performance (i.e. Google Analytics, inventory management systems, CRM systems for customer journey mapping, heat maps, user testing, and onsite auditing.)
• Oversee a team of eCommerce Coordinators working across multiple clients, advising on daily tasks, and ensuring cohesive campaign storytelling and maximizing ROAS.
• Compile weekly, monthly, and quarterly marketing reports for clients and communicated progress directly to senior leadership.
Jan 2015 — Mar 2019
Manager, Ecommerce · QALO
• Managed digital strategy and operations for the online brand’s United States, Europe, and Australia storefronts, and online marketplaces (Amazon).
• Built and communicated digital marketing budgets by focusing on profitability through effective omnichannel campaigns, promotions and storytelling, assortment strategy, and resource planning.
• Managed all 3rd party relationships including outsourced developers and marketing teams.
• Responsible for creating and tracking key performance goals, marketing budgets, and analyzed trends based on forecasted KPIs to partner with cross-functional teams to support company growth.
Apr 2012 — Sep 2014
Sales Lead · REI
• Lead sales floor staff through daily tasks, dealing with customer complaints and concerns.
• Maintained visual standards, dispersing visual tasks to staff and overseeing that tasks are completed in a timely manner.
Sep 2009 — Apr 2012
Climbing Program Supervisor · CSUSB
• Supervised a student staff of 7-10 people that recruit, instruct, and serve CSUSB students interested in learning to rock climb.
• Used statistical analysis to identify the needs of the program and prioritize the development activities of the department.
Jun 2006 — May 2009
Salesman · Ritz Camera & Image
Responsibilities included the sales of finishing, services and high end photographic equipment. Off-site instruction was occasionally performed.
Activity
Education history
Chaffey College
AA - General Education | 2005 - 2009
CSU San Bernardino
Bachelor of Business Administration (BBA) | 2010 - 2013
