David Whitaker
Sr. Manager, Ecommerce and Digital Marketing · Branded Online
Irvine, CAIn My Own Words
Experienced ecommerce professional with a demonstrated history of working in the outdoor recreation retail industry. Skilled in ecommerce marketplaces, search engine optimization (SEO), paid media, ecommerce platform management, sales, retail, and customer relationship management. Strong media and communication professional with a Bachelor of Business Administration (BBA) with a focus in finance from California State University-San Bernardino.
Work Experience
Sr. Manager, Ecommerce and Digital Marketing
Branded Online2019 – Present
• Lead planning and execution for all eCommerce and marketing activities • Own strategy of all D2C initiatives for a variety of $3M-$40M online brands, including Honeywell Brands (Muck Boot Company, XTRATUF, Howard Leight), Joes Jeans, Hurley, Karen Kane, Tretorn, Maps.com, Stetson, and others. • Utilize industry-standard analytics tools and best practices to analyze and influence site performance (i.e. Google Analytics, inventory management systems, CRM systems for customer journey mapping, heat maps, user testing, and onsite auditing.) • Oversee a team of eCommerce Coordinators working across multiple clients, advising on daily tasks, and ensuring cohesive campaign storytelling and maximizing ROAS. • Compile weekly, monthly, and quarterly marketing reports for clients and communicated progress directly to senior leadership.
Manager, Ecommerce
QALO2015 – 2019
• Managed digital strategy and operations for the online brand’s United States, Europe, and Australia storefronts, and online marketplaces (Amazon). • Built and communicated digital marketing budgets by focusing on profitability through effective omnichannel campaigns, promotions and storytelling, assortment strategy, and resource planning. • Managed all 3rd party relationships including outsourced developers and marketing teams. • Responsible for creating and tracking key performance goals, marketing budgets, and analyzed trends based on forecasted KPIs to partner with cross-functional teams to support company growth.
Sales Lead
REI2012 – 2014
• Lead sales floor staff through daily tasks, dealing with customer complaints and concerns. • Maintained visual standards, dispersing visual tasks to staff and overseeing that tasks are completed in a timely manner.
Climbing Program Supervisor
CSUSB2009 – 2012
• Supervised a student staff of 7-10 people that recruit, instruct, and serve CSUSB students interested in learning to rock climb. • Used statistical analysis to identify the needs of the program and prioritize the development activities of the department.
Salesman
Ritz Camera & Image2006 – 2009
Responsibilities included the sales of finishing, services and high end photographic equipment. Off-site instruction was occasionally performed.
Education
Bachelor of Business Administration (BBA)
CSU San Bernardino2010 – 2013
Bachelor of Business Administration (BBA)
Interests
Industries
Activity
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