David Tobiassen
Digital Marketing Manager
San Pedro | United States
Skills
No information
Interests
Video editing
Photography
Vehicle / product rendering
Nature & traveling
In my own words
— DavidDigital marketing professional, with six years of experience in Social Media Marketing, and a strong understanding of brand positioning in motorsports & car culture.
Specialties range from, merging product messaging with compelling content storytelling, to developing long term digital growth strategies. Technical skills include day-to-day social media duties, content creation, paid media management, video editing, website management, email campaigns, and graphic design.
DavidTobiassen.com
Trajectory
Jan 2020 — Now
Digital Marketing Manager · DUB
• Managed a creative team to amplify the brand voices of DUB Magazine, the DUB Show Tour, Adventure Rigs Magazine, and LFTDxLVLD Magazine on social media.
• Executed digital campaigns for partnerships with Hot Wheels and Polaris Slingshot.
• Generated website traffic, leading to 448,304 page views / 158,000 unique sessions in 7 days.
• Created digital ads and click-through-funnels.
Aug 2019 — Dec 2019
Digital Content & Insights Specialist · Los Angeles Auto Show + AutoMobility LA
• Curated social content and scheduled social post using SproutSocial
• Managed a direct-marketing Instagram campaign.
• Created monthly Key Metric Reports for all digital channels.
• Used MailChimp to develop 25+ E-blasts promoting the 2019 LA Auto Show + AutoMobilityLA
Responsibilities included: updating LAAutoShow.com, AutoMobilityLA.com and the AutoMobilityLA mobile app.
Apr 2018 — Feb 2019
Social Media & Web Content Coordinator · Alpinestars
• Content strategy and daily publishing for Alpinestars on Instagram, Facebook, Twitter.
• Update Alpinestars.com homepage weekly with new event photos.
• Blog management for Oscars by Alpinestars
• Duties Include: on-event photography, content curation and analytic reporting
Sep 2016 — Nov 2017
Social Media Manager: NOS Energy and Full Throttle Energy Drinks · Monster Energy Company
• Created and published daily content for NOS Energy and Full Throttle Energy.
• Launched and expanded Full Throttle‘s Instagram and Facebook accounts.
• Created an advertising budget for Facebook, Instagram, and Youtube.
• Implemented ad budget to accumulated 7M youtube views and 50k Facebook interactions.
• Duties Included: photography, customer service, and analytic reporting.
Jul 2014 — Jul 2016
Graphic Designer / Social Manager · DUB
• Managed social marketing efforts for the DUB Magazine, DUB Show Tour, LFTDxLVLD, TIS Wheels, Dropstars Wheels, and DUBIR Window Tint accounts.
• Designed advertisements, magazine pages, and two magazine back covers.
• Duties Included: on-location photography, blog management, live video recording, celebrity photoshoots, analytic reporting, email marketing, Search Engine Optimization, and e-commerce management.
• Increased DUB Magazine‘s Facebook audience sized by 1.4 million followers, without paid advertising.
Apr 2014 — Jul 2014
Sales Rep / Pre-Production · Garmet Decor Screen Printing
• Vectorized and separated artwork by color for screen-printing.
• Worked directly with the print team to maintain quality control.
Jul 2012 — Feb 2014
Graphic Designer · EmazingLights
• Designed best selling original apparel with Adobe Illustrator and Photoshop
• Prepared artwork for print using Tech Packs.
• Worked directly with large-scale print shops to maintain quality apparel control.
• Retouched and batch edited product photoshoots.
Duties included: Digital production, product photography, and batch editing.
Jul 2012 — Nov 2012
Screen Printer · Wright Designz
• Worked in a fast paced environment, printing with a manual silkscreen press.
Activity
Education history
Art Center College of Design
Night Courses | 2014 - 2015
Mt. San Antonio College
Certificates | 2010 - 2013
