David Reva
Art Director · Wee. Design Creative Agency
Encinitas, CA
In My Own Words
Track record of success leading a broad range of revenue-generating design and advertisement projects, from conception through launch. Skilled at translating business requirements into effective advertising campaigns and responsive web design. Collaborate cross-functionally to enhance brand building objectives while meeting all milestones, deadlines, and budget requirements. Instinctively adapt to new technology and innovative processes while ensuring compliance with corporate standards.
Work Experience
Art Director
Wee. Design Creative Agency2016 – Present
Create design theme and graphics for a diverse range of clients with a focus on the medical cannabis industry. Present creative design strategy to various groups and fostered consensus across all stakeholders. Review all production materials on key projects and manage operational, strategic, and administrative functions. Selected Achievements: • Successfully collaborated with copywriters in the production of creative designs by altering copy in accordance with layout needs to accomplish the desired outcome.
Senior Graphic Designer
Old Navy2023 – Present
• Collaborated with Art Directors, Project Managers, and Editorial teams to conceptualize and present dynamic design solutions that elevated the Old Navy brand across various digital channels. • Work with custom templates that seamlessly aligned with the company's brand guidelines, while also incorporating my own distinctive style. • Managed multiple projects in a fast-paced, deadline-driven environment, consistently delivering innovative design solutions with meticulous attention to detail. • Maintained a high level of quality control, overseeing Production Artists and ensuring that all mechanical files met my exacting standards for design integrity and brand consistency. As a Senior Designer, leveraged my skills to support Omni-channel execution and drive marketing growth through innovative design. My focus areas included Digital Experience, Sprint Design, Email Marketing, Video, In-store, and Special Seasonal Initiatives. Key Accomplishments:
• Design Old Navy home pages based on marketing needs and online offers. • Developed, and implemented a new design system that streamlined the workflow and ensured brand consistency across all digital channels. • Work with design team for the launch of Old Navy's new e-commerce platform, which resulted in a significant increase in sales and customer engagement. • Work with Production Artists, providing guidance and support to ensure that all designs were produced to a high standard. • Collaborated with the marketing team to develop and execute successful campaigns for new products and initiatives.
Art Director
Two Harbors LLC2016 – 2023
Hold bottom-line accountability for building the brand and ensuring brand awareness. Assess market position and trends, devise branding strategy, and present to senior management. Interpret complex health-related information, translating it into accessible designs and content. Emphasize brand continuity across various media such as cutting-edge graphics, social media platforms, and web content. Develop and build dynamic production and design teams. Selected Achievements: • Key clients include: Squeeze Dried, Sana Therapeutics, and Sana CBD. • MitoXcell: Designed and developed the brand image; achieved the look of a massive operation. - Directed overall marketing and branding for all companies with profit positive results in the first year and growing. - Spearheaded the creation of SOP that increased customer lifetime by up to 50%. - Forged iron-clad relationships with ambassadors and influencers by connecting via social media and delivering a clear focus of the brand.
Lead Project Designer - Partner Marketing
Shutterfly.com2022 – 2023
As a Senior Designer, I leveraged my skills to support Omni-channel execution and drive marketing growth through innovative design. My focus areas included Digital Experience, Sprint Design, Email Marketing, Video, In-store, and Special Seasonal Initiatives. I collaborated closely with cross-functional managers to align on business objectives and project requirements, and worked alongside Creative Directors, Project Managers, and Editorial teams to present multiple design solutions per project.
I also developed templates and toolkits that adhered flawlessly to the Shutterfly brand standards, and effectively managed other designers and multiple projects in a fast-paced, deadline-driven environment. My ability to produce accurate and high-quality work, while also reviewing and approving mechanical files produced by Production Artists, helped me maintain a level of design integrity and brand consistency.
After 3 months on the CRM team, I transitioned to support the Partner Marketing Team, collaborating with partners such as Macy's, Amazon, Lifetouch, and many others to design and develop print marketing ads. Despite tight deadlines and multiple projects, I was able to deliver exceptional designs and marketing materials that exceeded expectations.
Senior Graphic Designer
Gap Inc.2022 – 2022
Collaborated closely with Art Directors, Project Managers, and Editorial teams to conceptualize and present dynamic design solutions that elevated the Old Navy brand across various channels. Created custom templates and toolkits that seamlessly aligned with the company's brand guidelines, while also incorporating my own distinctive style. Managed multiple projects in a fast-paced, deadline-driven environment, consistently delivering innovative design solutions with meticulous attention to detail. Maintained a high level of quality control, overseeing Production Artists and ensuring that all mechanical files met my exacting standards for design integrity and brand consistency.
Art Director
Bony Acai USA2012 – 2017
Job Duties : Art Director – Including 2012-2013 Ad Campaign layout(featured in UFC Magazine), logo design, drink label design/layout, POP design. Revising all websites and marketing campaigns to keep them up to date and relevant. Photoshoots of all athletes and fit models. Filming and editing content for BonyAcaiUSA.com and BonyAcaiHawaii.com. Managing all ART Department employees.
Freelance Graphic Artist/Photographer
The Kayo Corp.2011 – 2016
Job Duties : Freelance Production Artist/Photographer – Shooting products/concept images to be used for print/apparel. Working with art director to re-size and load all apparel and product for DGK, Organika, Expedition and Gold Wheels onto The Kayo Corp store. Getting all Apparel “Catalog Ready”…resizing, color editing, changing files from Ai. to Psd. so everything will be ready for InDesign.
Videographer
Fatal Clothing2012 – 2013
Current Job Duties : Videographer/Editor – As the Video Editor for Fatal my job includes…shooting and editing content for web based videos to help market the brand. Seasonal look books, featured athletes, models, musicians etc…
Graphic Artist
Wowwee2012 – 2012
Job Duties : Graphic design for up coming App games, record and edit game play so investors can see how the game is moving along.
Graphic Artist/Videographer
Dragon Alliance2011 – 2012
Job Duties : Filmed, edited for different marketing projects including – Black and Gold Collection – Taylor Knox ”School of Hard Knox” – Palm Springs Pool Collection.
