David Lawson
Creative Director · Three Ten Merchandising Services Inc
OCEANSIDE, CA
Work Experience
Creative Director
Three Ten Merchandising Services Inc2017 – Present
Oversee the creative department comprised of in-house and freelance designers. Spearhead creative presentations for new business pitches and partner with cross-functional teams on all brand campaigns and product launches. Collaborate with clients to develop and produce cohesive product lines and campaigns for live event, E-commerce, retail, and licensing. Help to build their webstores and create sales tools for email, social media, and advertising. CLIENTS: Beyoncé, OTR II, Chance the Rapper, G-Eazy, Linkin Park, Britney Spears, Netflix, Miguel, Black Label Society, 30 Seconds to Mars, Slash, Ricky Martin, Avril Lavigne, Flogging Molly, Adam Sandler
Creative Director (Men's, Boy's, & Toddler Boy's Depts.)
Mighty Fine Inc.2011 – 2017
Oversaw a team of designers and merchandisers to bring non-licensed and licensed apparel to stores for the Men’s, Boy’s, and Toddler Boy’s departments. Partnered with in-house and external sales teams, buyers, and licensors on project scope, budgets, and timelines. Conceptualized licensed and private label programs for major retailers, incl. Urban Outfitters, Nordstrom, Forever21, Target, Old Navy, and Hot Topic. LICENSES: Star Wars, NBA, Marvel, Disney, Coca-Cola, Pokémon, Jimi Hendrix, Peanuts, James Bond, Bruce Brown Films, Polaroid, Nickelodeon
Art Director
BandMerch2006 – 2011
Lead a large team of designers, working closely with other departments to develop product lines and campaigns across all channels of distribution. CLIENTS: Linkin Park, Outkast, Billy Joel, Rise Against, Anthrax, AFI, Pussycat Dolls, Bon Jovi, Rihanna, Fallout Boy, Coachella, Leonard Cohen, Alice In Chains, LA Lakers, LA Clippers, LA Kings, UFC
Graphic Designer
National Forest2005 – 2006
Worked directly with the Creative Directors on graphic design, illustration, and production projects. CLIENTS: Urban Outfitters, Nike, Element Skateboards, Travel Magazine
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