David Jones

Brand Marketing (Contract)

Los Angeles | United States

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Trajectory

Dec 2017 — Now

Brand Marketing (Contract) · PMK BNC

• Create product training manuals with ecosystem overview and brand/program guidelines to be utilized for on-site event activations • Train and onboard all external staffing for 2018 Grammy events • Conduct high level influencer partnership meetings to develop creative for content and event collaborations • Spearhead and oversee the development and execution of product integrations at 2018 Grammy activations while adhering by all brand guidelines • Ensure all budgets, production, shipping and scheduling logistics are properly managed and executed • Produce collateral creative materials that showcase experiential and influencer program evolution • Act as direct contact to client, vendors and brand partners to oversee activation and ensure scope of work and contractual agreements are fulfilled • Work cross-functionally with Social, PR and Media teams to amplify events leading up to 2018 Grammy’s • Assist in contract negotiations and help to develop a long lasting client/partner relations

Oct 2017 — Dec 2017

Influencer Marketing (Contract) · RQ Agency

• Work directly with industry influencers to educate them on brand partnerships and integrations • Manage influencer partnerships and events logistics • Collaborate and support content creators in development of digital assets • Manage strategy, content production/ creation, and distribution across MCN • Create daily, weekly and event-specific reports utilizing analytics and and drive KPIs on digital campaigns • Actively research technology, programming, and ecosystem integrations to be utilized in future partnerships and RFPs • Maintain a highly advanced level of the technology landscape and trends • Secure and track inventory of products during meetings and events while managing logistics for brand integrations • Manage production through design/execution to capture creative content at events to be utilized in post mortem reporting and sizzle reels

Nov 2016 — Jul 2017

Manager, Event & Experiential Marketing · LeEco

• Develop go-to market strategy for US hardware and content Launch. • Responsible for developing pivotal interactive activations at events such as CES and Super Bowl. • Contributed in the creation of LeEco influencer program by developing strategic partnerships with NBA, MLB, SXSW and key talent within the entertainment industry. • Developed influencer program guidelines and implementation strategy. • Worked closely with DirecTV to ensure seamless content experience across all product and platforms for launch of DTV Now in New York. • Developed and wrote brand & product training manuals for internal and external use, ensuring correct branding and product information was being distributed across multiple activations. • Responsible for overseeing a 100 TV integration at Club Nomadic 3-day Super Bowl event which included Super Saturday Night. Which accounted for approximately 25,000 consumer interactions. • Designed and produced LeEco North America’s first consumer retail pop-up.

Apr 2015 — Nov 2016

Product Specialist, Entertainment Marketing · PMK BNC

• Spearheaded creative and production across multiple VR content campaigns. • Managed Samsung VR experiential campaigns across the nation at consumer based events which includes Sundance Film Festival, Suicide Squad Premiere, NBA Opening weekend. • Planned and executed Samsung Gear 360 social media strategy for Facebook and YouTube. • Filmed and produced a VR content piece for the Rio Olympics 2016 that aired on E! • In partnership with Vice Media and USA Basketball, assisted in the production of a five part VR content series available across multiple social channels. • Creative consultant on multiple VR shoots which included talent partnerships with Scott Eastwood, A$AP Ferg and LeBron James which resulted in over a million views online. • Oversaw all product integrations for national Samsung product advertising campaigns across network and digital. • Worked closely with talent, producers, and networks to coordinate, ideate, and execute live media events at multiple Award Shows

Mar 2012 — Mar 2015

Manager, Brand & Influencer Integrations · 2 Degrees Ventures

• Oversaw interactive integrations at Samsung Galaxy product launch events. • Established and managed NBA, NFL, MLB player influencer program for Samsung Mobile. • Daily meetings with high level talent and executives within the entertainment industry to develop and maintain business partnerships with major motion picture studios, music labels and sports franchises. • Coordinated and managed Samsung influencer and product integrations at main stream events which include: SXSW, Coachella, Lollapalooza, NBA All-star, NFLPA Rookie Symposium, Comic Con, Aspen Food & Wine Festival etc. • Curated and managed social media post in partnership with paid and unpaid talent, accounting for millions of social impressions and increased brand awareness. • Responsible for daily reporting to multiple clients, including Budgets, ROI decks, and creative strategy. • Created relationships with high profile celebrities and clients by utilizing my extensive product knowledge and ability to establish a comfort

Jan 2010 — Mar 2012

Operations Manager · Buffalo Wild Wings

-Directly accountable for managing day-to-day operations including profitable financial performance, customer service, event planning, inventory control, and supervising, training, and mentoring team members. -Maintain hands-on interaction with a diverse staff and clientele, analyze data and reports, recommend process improvements, and develop and execute corporate promotional and marketing strategies to achieve goals. -Consistently uphold a positive company image, monitor customer experience to ensure satisfaction with food and service, and actively contribute to achieving customer service objectives and quality standards.

Aug 2001 — Sep 2005

Brand Manager · Pro Circuit Racing International

-Established and maintained strong partnerships with sponsors and riders. -Developed advertising and marketing strategies for in store retail displays. -Spearheaded promotions to increase sales. -Maintained brand awareness at events such as trade shows, races, etc. -Oversaw quality control standards and customer satisfaction by maintaining high expectations of product. -Maintained standards of advertising across all mediums for internal and external sources.