David Gilbert
Social Media & Marketing Manager · American Council on Exercise
Los Angeles, CA
In My Own Words
A self starter, “wearer of multiple hats” with direct experience as a Marketing Manager, and specialized focus in Social Media & Content Marketing. Bachelor of Fine Arts (BFS) focused in Advertising.
Work Experience
Social Media & Marketing Manager
American Council on Exercise2018 – 2019
Social Media Management -Management of 400k + social media followers on various social channels, (Facebook, Instagram, Twitter, LinkedIn, YouTube) -Development and implementation of a comprehensive social media marketing strategy and editorial calendar -Planning, development, and publishing of content (Sprout Social) -Planning & managing of content shoots with internal & external SME’s -Social content art direction/graphic design (Photoshop,Illustrator), photography, videography and copywriting -Managed Facebook and Instagram boosted posts and paid advertising campaigns Content Management -Management of two seperate blog channels on ACE Fitness website with 1MM+ total monthly views -Planning and execution of quarterly content calendar -Project management of internal editorial process -Management of asset shoots (video, photography) -Management of YouTube channel with 50k+ subscribers -Published all blogs via Wordpress -Assisted with SEO and keyword designation -Planned and produced Vlogs with internal and external SMEs
Marketing & Social Media Manger
SFH-STRONGER FASTER HEALTHIER2017 – 2017
-Managed the conceptualization and execution of 7 new product launches through cross-channel content -Managed and executed on a brand identity refresh and full packaging refresh, ensuring consistent brand identity and brand story -Manage content marketing, and uploading of blog via wordpress -Schedule & manage all product and lifestyle photoshoots -Manage creation (and aid in the design) of all print collateral -Manage design and production of clothing and promotional items Digital Marketing: -Develop and manage paid social media strategy -Ad creative conceptualization and creation (images, photography, copy, video) -Management of paid social marketing budget -Identify and recommend new services that drive revenue, social growth, or other benefits/goals -Manage relationships with brand ambassadors and influencers -Develop and implement all email marketing initiatives via Mailchimp -Conceptualization and execution of creative web assets, ie: banners & images
Intern
Immersive Youth Marketing2016 – 2016
General Agency Operations -Development of agency service SOP’s -Copy writing and editing -Planning meetings and project management -Managed agency outbound B2B outreach campaigns Strategy -Research for agency, clients, and consumer trends -Provide copy and design presentations for trend research reports, content marketing and client projects -Assisted in the development of Youthvine community growth planning -Coordination of partnerships for agency and clients Social Media and Digital Strategy -Provided strategic review, observations, feedback, recommendations, and planning for agency and client projects -Managed agency outbound social and digital campaigns -Maintained agency editorial calendar -Concept development and design of visual content for social media distribution -Development of agency content with an emphasis on design thinking -Manage and optimize content posting on agency blog
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