David Austin
Design Director, Strategic Consultant (Freelance/Contracting) · CreativeDetailer, Inc. (CreativeDetailer.com)
Torrance, CA
In My Own Words
Marketing Specialist, Multi-media Developer, Designer, Director/Manager
Work Experience
Design Director, Strategic Consultant (Freelance/Contracting)
CreativeDetailer, Inc. (CreativeDetailer.com)2009 – Present
Torrance, CA - A Self-employed, Communications and Marketing Services Company Contractual and freelance services, offering agency-grade strategic planning, branding, marketing, web development, eCommerce and digital production services. Past and current clients include: * 1000 Folded Cranes Acupuncture - West Hollywood, CA, * 21st Century Oncology, Manhattan Beach, CA, * Well Now, Inc. - Manhattan Beach, CA, * Barbara Grace DDS, Torrance, CA, * AIM Sports Medicine - Hermosa Beach, C, * En Pointe Technologies, Inc., El Segundo, CA,* Emery Edgers, Torrance, CA South Bay by Jackie, Palos Verdes, CA* Bruce Hayden, MD, Murrieta, CA, * The Drink Chef, Hermosa Beach, CA, * Christopher Titus (Comedian & Actor), North Hollywood, CA, * RxVantage - Manhattan Beach, CA, * Greg Rice Photography, Torrance, CA, * DCi Communications - Irvine, CA, * BFD Productions - Hermosa Beach, CA, * Snyder Optometry - Alhambra, CA, * H.O.B. Productions - Hollywood, CA, UCSD - San Diego, CA, * Belacan Grill
Brand Communications Manager
Sun Chlorella USA2017 – 2018
Managed all department activity including design, budgeting, planning, tradeshows, events, corporate account sales and creative staff (12 team members) - Oversee all design spanning all B2B and B2C campaigns, routing, package design/ labeling and print production (5 million direct mail pieces annually) - Ad development, design strategy, graphic design, video production - Web development, Odoo 11.0 CRM and storefront management, cart administration, landing pages and social strategy - Events planning and management including tradeshow / floor participation - Project management, planning and forecasting - Oversee regulatory compliance and I.T. staff as an additional responsibility
Contract Art Director and Lead Designer
Creative Direct Marketing Group2014 – 2016
Directed and managed all art department activity, creative marketing strategy and design staff - Provided strategic creative direction for all B2B and B2C advertising campaigns ($50,000 - $2.8M) - Oversee all marketing deliverables, design concepts, print production and traffic - Supervised, lead and trained graphic design and web team as needed - Provided ad development, direct marketing strategies, copy editing, print, landing pages, bonus reports, video production, on-site press-check, flyers, inserts, email blasts, retargeting/remarketing, customer conference calls, database management, as well as analytics Google and Facebook ads - Served as webmaster for 200+ domains, hosting accounts, hand-coded and CRM client sites and direct marketing landing pages, SEO, WSO, PPC, Theme Management, Database administration, eCommerce, analytics, A/B advertising testing, Retargeting/Remarketing, Drip Campaigns
Manager, Marketing Services
Vantage Oncology2006 – 2014
Manhattan Beach, CA - A Nationwide, Oncology Facility Development and Management Company - Provided advice and strategic direction for local, national and outreach marketing initiatives including program development, pilot rollout and KPIs - Provided cradle-to-grave oversight of marketing projects, media development and fulfillment services including educational materials and communications for patients and physicians - Reduced marketing, digital and related consumables costs by more than 50% by developing effective in-house processes, establishing / negotiating 3rd-party contracts, and developing style guides for corporate brand and facilities - Served as Webmaster (9 years) for the development and maintenance of VantageOncology.com and approximately five dozen center and affiliated partner web sites, 260+ domains under management as part of strategic cost-saving initiative. - Cradle-to-grave management and executing of all visual media, graphics, education materials, video prod.
Media Development Specialist, Solution Design Manager (B2B)
En Pointe Technologies, Inc.1997 – 2006
Gardena, CA - A nationwide provider of I.T., Software, Lifecycle Management and Services Successfully served in the following capacities in descending order: B2B Solution Design Manager, Media Development Specialist, Sales Operations Manager, Customer Service Manager (26 persons under supervision), Customer Service Representative. - Management and execution of all creative collateral, sales presentations and forward-facing literature, company brochures, video presentations, interactive media, web content, advertisements, email campaigns, lead-generation campaigns and graphics - Provided marketing intelligence, planning and reports for management and sales teams. Provided logistics support for customer events and other marketing programs (over $3.2M in realized savings via in-house, transitioned services) - eCommerce platform development and testing (AccessPointe 1.0, 2.0, SAP)
Multiple
See Summary1989 – 1997
OTHER EXPERIENCE: Retail Sales, Sales Management, Inventory, Store Management, CRM, Merchandising, Technical Support, Corporate Training, Property Management, Construction and Home Improvement, Film Production, Camera Operator, Editor, Lighting, Sound Design, Music Scoring, Photography, Stop-motion Animation, Set Design, Minatures
Education
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