DAVID ANDERSON

Apparel Production Designer | Marketing and Sales Specialist

Redding | US

Skills

Social Media Marketing
Retail Sales
Marketing Strategy
Customer Satisfaction
Inventory Management

View all

Interests

No information

Industries

Bike

Fashion

Lifestyle

Moto & Powersports

Outdoor

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— DAVID

As an e-commerce/sales and marketing manager at Basham's Factory Surf Shop, I combine my passion for surfing with my expertise in Shopify, social media marketing, and content creation to attract new customers and followers daily.

I have created and managed an e-commerce website that showcases and sells a wide range of products, from new and used surfboards to accessories and apparel.

With over nine years of experience in the cycling industry, I have also designed and brought cycling apparel to market, sourced manufacturers, attended trade shows, and built a loyal client base. I have a proven track record of increasing sales, retaining key accounts, and delivering exceptional customer service. I am always eager to learn new skills and explore new opportunities to grow and expand my career in the sports and outdoor sector.

Trajectory

Jan 2014 — Now

Apparel Production Designer / Sales and Marketing · Cognito Cycling Apparel

Conceptualized, designed, and marketed custom cycling apparel, implementing strategic color schemes and trend analysis to appeal to target audiences. - Promoted the product line by attending trade shows, cycling races, and direct shop visits, increasing brand visibility and customer engagement. - Sourced and negotiated with domestic and international manufacturers to secure competitive pricing and ensure consistent quality standards. - Developed and managed the company website, leading to increased web traffic and measurable growth in online product sales. - Expanded the client base and achieved year-over-year sales growth through targeted outreach, relationship building, and market analysis.

Jun 2022 — Jan 2024

E-commerce / Sales and Marketing · Basham’s Factory Surf Shop

Developed and managed an e-commerce website using third-party platforms like Shopify, ensuring seamless user experience and optimized product listings. - Uploaded and maintained product inventory with detailed descriptions and high-quality images, including surfboards (new and used), traction pads, leashes, wetsuits, board bags, and accessories. - Implemented inventory management systems through e-commerce platforms to synchronize in-store and online stock. - Created engaging multimedia content (videos and photos) to attract and retain customers, boosting online visibility and audience engagement. - Established and optimized Facebook and Instagram shops, enabling direct product purchases through social media platforms. - Monitored and analyzed social media metrics and campaign performance, applying insights to refine strategies and improve future campaigns.

Jan 2017 — Jan 2018

Sales Specialist · Sysco

- Managed and grew a portfolio of accounts by providing exceptional service and customized food solutions to meet client needs, driving consistent revenue growth. - Developed strong relationships with restaurants, food service operators, and culinary professionals, acting as a trusted advisor for their food and supply purchases. - Conducted product presentations and tastings to introduce new items, highlight value-added solutions, and increase client purchasing volume. - Analyzed sales data and customer trends to identify opportunities for upselling, cross-selling, and business growth within assigned territory. - Collaborated with internal teams (logistics, procurement, and customer support) to ensure on-time delivery and customer satisfaction. - Consistently exceeded sales targets by leveraging deep product knowledge and providing solutions that aligned with client budgets and operational goals.

Jan 2016 — Jan 2017

Sales Bicycle Category · Leatt

- Achieved sales growth and profitability for Leatt USA's Bicycle Category by executing strategic sales plans aligned with company policies, vision, and values. - Drove business development by identifying and onboarding new dealers, expanding the dealer base, and increasing market presence. - Maintained and strengthened dealer relationships by delivering exceptional service, ensuring long-term partnerships and customer satisfaction. - Monitored and analyzed industry market trends and sales data, providing actionable insights and recommendations to drive market share and revenue growth.

Jan 2012 — Jan 2015

Dealer Development Representative · GALFER USA

- Managed and supported a network of 300+ motocross dealers nationwide, analyzing inventory needs to optimize Galfer product stocking in retail locations. - Developed and produced annual product catalogs and targeted promotional campaigns, driving increased sales and brand visibility. - Promoted the Galfer brand by attending trade shows and conducting dealer visits to showcase brake pads and lines, fostering strong dealer relationships. - Consistently achieved and exceeded sales goals, earning multiple top salesperson recognitions for outstanding performance.