Bike

Outdoor

Snow

Music

Woodworking

Camping

Climbing

Cycling

Hiking

Design

Music festivals 

Paddling

Other

Cultivating and nurturing relationships for brands &amp; organizations that empower people to stay active and experience the wonder, growth and connection graced through the magical lens of outdoor recreation. CAREER SNAPSHOT – Crossing the boundaries of retail, wholesale, manufacturing, consulting, healthcare and design-build settings, my professional journey has crafted a holistic perspective and valuable experience in relationship building, sales, marketing, business and process development and team leadership in a variety of complimentary functions.

Recruited to spearhead and launch the addition of custom swimming pools/spas to the company’s product offerings. Designed & implemented infrastructure for the new category, including resource needs, standardized templates and processes to support the sales, planning and construction phases of each project, ensuring consistency, efficiency, profitability and maximum client satisfaction. 

Project Consultant (Design & Sales)

Key contributor to revenue generation through mining and shepherding leads to pool-scape / outdoor living construction contracts. Functional scope included consultative sales, CAD design, budgeting, negotiating, contracts, project planning & management and budget & schedule oversight.

Implemented and progressed PT interventions with pediatric, adolescent, adult and geriatric patients/clients with a variety of impairments in acute care, rehabilitation, outpatient and home settings to help return them to maximum function for daily activities and/or active lifestyle pursuits. Key Skills: planning, documentation, relationship building, training, scheduling, research.

Physical Therapist Assistant

Responsible for sales & marketing strategies and programs focused on expanding distribution at specialty outdoor, winter-sport, cycling, running and online retail partners including Amazon, FootSmart, Backcountry, OnlineShoes and ShoeBuy. In-store merchandising, training, incentive and replenishment programs successfully drove incremental sales & exposure.

Brand Manager

Recruited to provide East Coast presence to growing Corporate Sales division. Systematically and creatively worked to grow revenue, distribution and brand exposure in the territory. Existing accounts were nurtured via regular communication & support and new accounts were brought on-board with careful consideration given to alignment with Patagonia core values.

Corporate Sales Representative

Provided leadership and expertise in creative ideation and sourcing of innovative, customized solutions that successfully supported agency and stand-alone clients in product launch, brand awareness, authenticity and affinity programs, events, promotions, and strategic alliances.

Merchandising Account Manager / Sr. Acct. Exec / Acct. Exec.

Balanced market opportunities and company bandwidth to develop successful marketing and sales programs that minimized time and resources to maximize sales growth. Implemented programs in various channels and closed the loop by evaluating their effectiveness to recommend future action.

Programs Manager / Asst. Sales Manager / Account Manager

Planned, scheduled and implemented new hire training and ongoing product/process education programs for retail staff. Member of store management team responsible for open/close, inventory & exceptional customer experience delivery.

Training Coordinator / Customer Experience Guide

Backcountry Acquires Velotech Inc. Backcountry strengthens its cycling category with addition of Velotech cycling portfolio PARK CITY, Utah (Sept. 4, 2025) — <a target="_blank" rel="noreferrer" href="https://www.backcountry.com/">Backcountry,</a> the leading premium specialty retailer of outdoor gear and apparel, announced its acquisition of <a target="_blank" rel="noreferrer" href="https://velotech.com/">Velotech Inc.</a>, the Portland, Oregon based cycling retailer operating BikeTiresDirect, Western Bikeworks, and TriSports. The move strengthens Backcountry’s position in the growing U.S.cycling market and broadens its ability to serve riders nationwide.&nbsp;Velotech has grown into a leading internet retailer for road cycling gear by prioritizing customer service with competitive pricing, same-day shipping, and a commitment to quality products. Repeatedly recognized among the Portland Business Journal’s fastest-growing companies, Velotech serves commuters, triathletes, road cyclists, cyclocross racers, and mountain bikers, all rooted in its mission of “cyclists serving cyclists.” The company carries a broad range of leading manufacturers across components, apparel, protection, and nutrition categories that complement and strengthen Backcountry’s existing outdoor and cycling assortment. “Velotech’s cycling-first DNA and operational excellence make them a highly strategic addition to Backcountry,” says Kevin Lenau, interim CEO of Backcountry. “This partnership is rooted in brand independence and fueled by a shared ambition to better serve riders everywhere.” With headquarters and a will-call showroom in Portland, Velotech provides regional accessibility and reliable nationwide delivery. The company also maintains deep community ties, serving as title sponsor of Portland Velo non-profit cycling club and supporting numerous local cycling events. Velotech will continue to operate its existing sites independently. Over time, Backcountry and Velotech will explore opportunities to collaborate on product assortment, rider education, content, and fulfillment to further enhance the customer experience.  “We’re excited to join the Backcountry family,” says Jay Torborg, CEO of VeloTech. “Backcountry’s scale and outdoor expertise will help us serve more riders than ever, while staying true to our roots.” For more information on this acquisition or Backcountry, please contact Corinne Baud (<a target="_blank" rel="noreferrer" href="mailto:corinne.baud@rygr.us">corinne.baud@rygr.us</a>) and Kaitlyn Harvie (<a target="_blank" rel="noreferrer" href="mailto:kaitlyn.harvie@rygr.us">kaitlyn.harvie@rygr.us</a>). ### About BackcountryEstablished in 1996, Backcountry has become a trusted cornerstone in outdoor retail, offering a curated selection of premium products from nearly 800 brands both online and across nine U.S. locations. Renowned for its commitment to quality and durability, Backcountry’s in-house apparel line is developed in collaboration with athletes and supported by its team of Gearhead experts. With decades of experience, a broad assortment of quality products, and an unwavering focus on exceptional customer service, Backcountry is the one-stop-shop for outdoor enthusiasts of all levels and budgets. About Velotech Inc.Velotech Inc. is a Portland, Oregon–based cycling retailer operating a portfolio of specialty sites including BikeTiresDirect, Western Bikeworks, and TriSports. With a foundation of “cyclists serving cyclists,” Velotech is committed to providing excellent service and great products for cyclists of all disciplines and skill levels. Backcountry Media Contact: Corinne Baudrygr, Backcountry<a target="_blank" rel="noreferrer" href="mailto:corinne.baud@rygr.us">corinne.baud@rygr.us</a>  Kaitlyn Harvie rygr, Backcountry<a target="_blank" rel="noreferrer" href="mailto:kaitlyn.harvie@rygr.us">kaitlyn.harvie@rygr.us</a>

In-store visual merchandising and branding leader

Matthew Louk

Business Strategy | Marketing | Team Leadership | MBA Class of '26

Jeff Silcock

Erika Angel

Arthur Burrus

Cosmetologist

Brooke Burt

Domestic Air Expedite

Sharmaigne Cajigal

Gabriel Carcamo

Senior Graphic Designer & Illustrator

Liz Corona

Athletes, Brand, & Partnerships

Luke DeFeis

Dominic Desjardins

Test Rider

Chase Felong

Ben Lingner

Alice Malkova

Eric Moore

Outdoor nerd 

Blake Morgan

Business Engineer

William Morris

Professional Writer and Storyteller

Jeffrey Myers

CMO/ VPM

David Parker

Board of Directors

Conor Quinn

Visual Arts

Brian Ripp

Bill Rudell

Global Copywriter (ex-The North Face)

Laura Smith

Liv Steel

Commercial Leader & Founder | Cannabis, Action Sports & Footwear | Strategy, Partnerships & Growth

Kevin Thompson

Designer & Illustrator | Hand-Crafted Brands, Typography, and Visual Solutions

Connor Wolfe

Controller

Jack Wu

robert cottrell

Dave Seligman is a Project Consultant (Design & Sales) at Sierra Outdoor Living in Austin, Texas.

Dave Seligman

Dave Seligman

Dave Seligman

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