Jul 2019 — Now
Associate, Client Services · MKTG
• Initiate creative and production briefing process and present directly to client
• Independently research and contact prospective event organizers to develop a strategic partnership based on main KPI
• Provide competitive research and analysis for client presentations
• On-site program execution including staff training, troubleshooting, reporting and event production/design needs
• Collaborate with Creative and Production in sourcing and inventory management of event materials and POS items
• Deliver budget and financial reporting to client on a monthly basis to ensure efficiency
• Actively contribute in brainstorming and ideation sessions with cross-functional teams
• Build strong and effective Client and Partner relationships to ensure smooth execution and production of events
• Host weekly status meetings with partner agencies and client on all necessary updates
• Provide client with monthly research reports on potential events (including cost, added values and event inclusions)
• Participate in presentation of creative and innovative footprint and activation ideas to client and corresponding teams
Jun 2018 — Sep 2019
Production Assistant, Freelance · Milk Studios
• Facilitated and organized events from setup to breakdown (Fashion Week, Corporate Events, etc.)
• Monitored and communicated with vendors, contractors, deliveries, rentals, etc.
• Assisted Event Lead and clients with any requests that came up during the event
Oct 2018 — Jun 2019
Associate, Portfolio Mangement · UNIVERSAL MCCANN
• Work closely with consumer and media strategists and investment specialists to help build a media plan, while also handling day-to-day client requests
• Build and maintain strong working relationships with clients, vendors, publishers to ensure an effective creation and implementation of campaigns
• Manage the day-to-day implementation, optimization, and performance of campaign activities including authorizations, budgets, and the reconciliation process
• Develop tactical components of client media campaigns, such as flow charts, spreadsheets, and budget summaries
• Coordinated print and radio ad insertions using direct contact with publishers and radio stations nationwide
• Use qualitative and quantitative research to develop consumer insights and budget allocations
• Compile research data to help the planning teams ensure client is reaching target audience
• Completed billing and invoicing needs for print and radio ad campaigns
