Darnell Dialls
Lead Graphic Designer · Professional Coin Grading Service (PCGS) - Collectors
Lexington, KYIn My Own Words
Over ten years of design experience leading creative teams to business success with a people-centric approach and a hands-on, passionate commitment to brand direction and integrity.
Work Experience
Lead Graphic Designer
Professional Coin Grading Service (PCGS) - Collectors2022 – Present
Assist Art Director in developing design knowledge, skills, and abilities of creative team to improve processes, procedures, and operations. Oversee work of junior designers and production artists. Create animations and edit audio/video to produce Slab Lab Podcast/YouTube series seen bi-weekly by 4,500+ viewers.
Freelance Graphic Designer
Dialls Design2010 – 2022
Specializing in branding projects, I provide advice and strategy on necessary design needs for businesses. BETTER WAVE SOLAR Irvine, CA Logo design SIDE BY SIDE Indianapolis, IN Create logos and social media graphics for summer marketing campaign. Design large scale billboard and bus tail graphics. MINT ID / INSTANTLY ID Newport Beach, CA MintID App UX design for Android. Design graphic mockups for website. Label design for sealed coins, gold bars, and silver bars. YOGAYOURWAY.ME / GUIDED LOTUS Carson City, NV Photography for yoga instructor’s website and social media. Business card and flyer design. RADMEDIX Kettering, OH Logo design, medical equipment graphic mockups, and designed marketing collateral for office and trade shows. radmedix.com
Graphic Designer
Professional Coin grading Service (PCGS)2020 – 2022
Generated motion graphics monthly for coin auction previews and coin education. Collaborated with art manager, designers, and production artists to produce on-brand designs for trade show displays, printed marketing collateral, and social media campaigns to promote events, giveaways, and coin grading specials. Redesigned the Rare Coin Market Report magazine to appeal to new collectors resulting in positive reader engagement and subscriptions increasing to 23,000+ in 3 years.
Production Artist
Collectors2016 – 2020
Collaborated with senior management and marketing directors to create PCGS Rare Coin Market Report magazine. Lead redesign of Professional Sports Authenticators (PSA) branding and magazine, enhancing brand recognition and enthusiasm within trading cards and sport memorabilia collecting hobby. Oversaw the design, prepress, and printing of submission forms, annual reports, and collectors club member agreements.
Graphic Designer
Roundbrix | Winematch.com2013 – 2016
WineMatch Connect Mobile App UX – Researched, conceptualized, and compiled UI and art style guide for engineers. Developed graphic elements and code for the landing page, emails, social media, and App Store. Other design projects included print and online ads, logos, tradeshow displays, and web design. Roundbrix.com – Company logo redesign. Upgraded the website with a responsive design using Bootstrap, HTML, CSS, and Javascript library. Other design projects included IT project proposals, business cards, and package design.
