In my own words
— DarlynnaCreative. Imaginative. Humorous. _ As an advent creative thinker, my way of being inspired is to have constant creativity around me. My ultimate career goal is to wake up everyday with excitement to go to work...well more "like what I'm going to create new today?" I've enjoy wearing multiple hats because I love challenges and most importantly I've grown better as an individual. My current career has shifted into an industry I've never imagined myself being in, but I always stayed true to myself - creative and original. I firmly believe it takes heart and hard-work to achieve one's goals, my future career goal is to be a successful, inspirational Art Director. I have the knowledge, education, experience, and most importantly the passion to reach my goals. I've been complemented by family, friends, colleagues, and mentors that once I put my mind to a something I want, I go out and make it happen. DREAM BIG!
Trajectory
Sep 2016 — Now
Digital Marketing Analyst / Graphic Designer · loanDepot Wholesale, a division of loanDepot.com, LLC
• Responsible for the technical implementation of various marketing
initiatives - email marketing strategies and track analysis
• Complete designs for web, print, email, banners, landing
pages, social media assets, digital ads, presentations, and newsletters
• Implement email automation strategies, web, and drip campaigns to
include HTML/CSS code, list segmentation, workflows, and scheduling
• Assisted in the development of integrated marketing campaigns;
responsible for sales cycle management, email campaign blasts
• Responsible for creating, managing, and updating website content via
CMS; QAs new functionality as needed; troubleshoot digital issues
• Update and maintain library of all marketing assets; ensures internal
and external marketing initiatives abide consistent brand guidelines
Aug 2014 — Aug 2016
Administrative Assistant / Marketing Coordinator · loanDepot.com, LLC
• Responsible for office management, clerical duties, and marketing
collateral at a branch level; assisted branch manager and sales team
members with various tasks; organized/executed branch monthly events
• Ensured marketing collateral abided brand requirements, collaborated
with corporate marketing team for print materials, and researched local
marketing strategies; managed marketing CRM platform for sales team
May 2013 — Jul 2014
Graphic Designer · TS Publishing, Inc.
• Designed print/web publications, promo ads, and local business assets; completed location photography and photo retouching
• Worked closely with customers on requested designs, created engaging content/designs, and completed deadlines in a fast-paced environment
• Finalized and prepared assets to print, sent to printers with proper specs,
and maintained digital library assets
Nov 2005 — Sep 2014
Freelance Photographer / Graphic Designer · D Designs
• Conceptualize, design, and produce visual content to support client’s proposals.
• Produced artwork and line art for comps and assembled mock-ups for client approval. Projects included brochures, formal invitations, post cards, professional portraits, logos, and apparel.
• Produced photography using 35 mm SLR digital camera and coordinated lighting, photo retouching and portrait setup to capture images for clientele.
• Proficient in PC/ Mac Platform along with Adobe Creative Suites 6/CC (Illustrator, Photoshop, InDesign, Dreamweaver, Bridge, and Lightroom).
Jan 2013 — Jul 2013
Jewelry Designer/ Consultant/ Retail Salesperson · D & G Designs Store
• Engaged with customers, provided feedback on merchandise, & assisted during design classes.
• Responsible for daily operations, managed/updated inventory tracking systems, & successfully managed over $100,000 worth of merchandise.
Sep 2010 — Oct 2011
Assistant Medical Photographer (Volunteer) · Brooke Army Medical Center
• Worked closely with Photo and Graphics Department to ensure that both military patients and staff portraits are accurate and current according to Army Regulations in studio environment.
• Completed training certification for BAMC network database systems, HIPAA Patient Privacy Act, and for the Red Cross Volunteer orientation program.
Sep 2010 — Oct 2011
Sales Associate - Museum Store · McNay Art Museum
• Assisted customers with daily promotions and store merchandise. Retained knowledge of current and incoming merchandise.
• Assisted with monthly customer appreciation evening events and speciality jewelry design classes.
• Operated cash, credit card, and store credit transactions, including opening and closing store operations.
• Managed merchandise inventory, managed visual marketing merchandise, and maintained cleanliness of store appearance.
• Completed data input that included new merchandise in-processing, daily progress reports spreadsheets, and closing transactions procedures.
• Provided superb customer service in-person and over the phone.
Aug 2010 — Sep 2010
Greeter (Volunteer) · McNay Art Museum
• Provided museum information to visitors and worked closely with museum staff to ensure that day-to-day operations are performed properly.
• Provided exceptional customer service while maintaining a high level of enthusiasm and professionalism.
Activity
Education history
New Mexico State University
Bachelor of Fine Arts | 2002 - 2008
