In my own words
— Danilo<p>Dynamic and creative professional with +12 years of diverse experience spanning customer relationship management (CRM), customer-focused product development, and niche digital communication.
Vast knowledge of digital marketing and e- commerce management. Proficient in Microsoft Office (Word, Excel, PowerPoint, and Outlook), Adobe Creative Suite (Photoshop, Lightroom, Illustrator, Premiere), CRM platforms like Dynamics and Salesforce, Google Ads, and social media marketing (Instagram, Tik Tok, Facebook). Fluency in Portuguese and English. Intermediate Spanish.</p>
Trajectory
Jan 2022 — Now
Digital Marketing Manager · Seabirds Kitchen
Spearhead the development and execution of comprehensive social media strategies for Instagram and Tik Tok, significantly
enhancing brand visibility and customer engagement.
• Initiate the creation of innovative social media content, such as captivating photos, videos, and captions, to engage the
company's core audience effectively.
• Administer the Square Space platform to ensure a seamless user experience and maintain up-to-date, engaging content.
• Devise and implement a robust email marketing strategy encompassing meticulous email construction, efficient mailing list
management, and timely dispatch.
• Utilize Adobe software (Photoshop, Lightroom, Illustrator, and Premiere) to craft visually appealing digital and print content
art, contributing to the brand's distinctive aesthetic and market recognition.
• Implement Search Engine Optimization (SEO) strategies to boost website visibility and traffic, constantly monitoring and
adjusting approaches based on analytics data.
May 2014 — Feb 2021
Product Development Manager · Paviment Company
Managed the product development for Paviment Company. The brand brings the skateboarding and streetwear fashion concept and all my attributions were based in the whole process such as the development of all collections and also how it should be distributed (B2B and B2C). Responsible to organize all events related to new promo releases as well as all creative processes. Performed daily duties such as buying all raw materials related to the fashion industry, team management such as sponsored skateboarders, also prototype updates, workload planning, supervising the production staff, project tracking and quality control.
Career Highlights:
- Invited to build the brand from the beggining
- Established the brand in more than 35 retail stores.
- Developed more than eight different collections (Summer and Winter)
- High quality photography and filming to all new products and uploading them
to social media as well as be shared with all partners retail stores,
- Retail and wholesale strategies
- Customer relationship management
- Development of ecological concepts such as products by using recycled fabrics
such as plastic bottles and recycled cotton
- Strong knowledge in computing environment
- Responsible for cost negotiation
- Tracking of competitors promotions activity
- Accounts payable and receivable management
Feb 2011 — Jun 2014
Customer Relationship Management Analyst · Sales Talent Treinamentos
- Customer relationship management
- Training, sales and marketing strategies
- 3 Microsoft Certifications
- Advanced clouding computing services
- Developed accurate dashboards to clients
- Implementation and customization
- Technical training for clients
- Supporting account manager
Activity
Education history
SENAC University
Certificate | 2016 - 2016
Southern State University
Certificate | 2020 - 2020
Universidade Bandeirante de São Paulo
Degree | 2009 - 2012
Southern States University
Master of Business Administration (MBA) | 2022 - 2023
