Danielle Smurthwaite
Illustrator & Graphic Designer / Director · Brand13 Ltd
Lincoln, LIN
In My Own Words
Established Illustrator and Graphic Designer working in the creative industry for over 15 years. I hold a BA(HONS) in Fashion Design and have extensive experience in Design and Marketing, working in diverse companies from fashion to product distribution. I'm passionate about beautiful fun design and my ideas and enthusiasm help me stay at the forefront of the current design trends.
Seeking to work with likeminded creatives and brands. So, what's our next project?
Work Experience
Illustrator & Graphic Designer / Director
Brand13 Ltd2017 – Present
Illustrator & Visual Content Creator. Providing Illustration and Graphic Design Services, Creating stunning, intentional design for worldwide clients. Alongside this I design and sell a range of Organic and Vegan friendly graphic T-shirts combining my love of fashion and illustration.
Illustrator & Author / Director
The Unicorn Room2015 – 2019
Illustrator and Self Published Children’s Author, 42 page paperback book available on Amazon with the website www.theunicornroom.com creating a platform to promote my book and the characters.
Head of Design
Women Make Waves2014 – 2014
Sole designer in charge of creating the logo and branding, web design concept, promotional flyers, business cards, social media graphics and weekly newsletters to subscribers. Within its first month the website had over 16,000 users with over 60,000 page views and was even mentioned in a tweet from Lord Alan Sugar.
Senior Graphic Designer
Best Group International Ltd2014 – 2014
Creative Buzz | Designing for internal and external companies creating brochures, flyers, business cards, website concepts, landing pages, logos and branding. Creating social media content as well as marketing campaigns via newsletters. Clients included Notts County FC. Windsor & Wales | British made clothing and footwear company. Graphic Designer for the branding and visuals, creating engaging and visually appealing editorial layouts and copy for the footwear launch and website. Creating garment spec sheets for factory manufacturing and designing signature graphic prints for bespoke lining fabric . Designing the Point of Sale material for shop concession along with designing branded packaging.
Graphic Designer & Marketing Assistant
European Food Brokers2011 – 2012
Designing Point of Sale material for all monthly promotions for Booze Buster, Whittalls Wines, Simply Drinks, Nisa and Oddbins stores across the UK. Liaising with printing companies to ensure artwork was printed correctly and delivered to deadline. Creating branded promotions and competitions for Cadburys, Carlsberg and Fosters products. Creating engaging social media campaigns and internal company newsletters.
Head of Social Media & Marketing
UpperCup2009 – 2010
Designing social media graphics promoting competitions, new products and special offers. Designing graphics and content for monthly newsletter to subscribers along with web content management and Adwords management and analysis.
PR & Marketing Executive
Esbelt Brazilian Bodywear - UK & Ireland Distributors2009 – 2010
Contacting new clients and liasing with existing clients about the brand, new products and current promotions. Liasing with TV stylist Faye Sawyer and journalists to raise brand awareness, resulting in the product being advertised on ‘This Morning’ and Gok Wans ‘How To Look Good Naked’. I designed the Trade show stand and exhibited the Esbelt at Moda, Paris 2009 and Moda, Birmingham 2010. I created advertising artwork for trade magazines, including Lingerie Buyer, Bridal Buyer and Womenswear Buyer. Creating catalogue artwork for retail stores Next and Simply Yours.
Fashion Designer / Sole Owner
Dressedbydanni2006 – 2010
After presenting my business plan to the Princes Trust Panel I was awarded a loan and mentoring to set up my own business. Creating my own fashion label I performed all tasks from design ideas right through to production and then sales. Apparel Design ideas, Pattern Cutting, Seamstress and Manufacture, Web Design, Social Networking, Marketing and Brand Awareness, Sales and Customer Service.
Assistant Fashion Designer
Covet2004 – 2004
Assisting the main designer in ideas right through to production. I was also involved in the running of the boutique. This included customer service, merchandising, stock sourcing and meeting clients. My designs were sold as a limited edition collection In Topshop Leeds and Topshop Birmingham throughout 2004-2005.
Education
National Diploma in Art Foundation
Sutton Coldfield Art & Design College2001 – 2002
National Diploma in Art Foundation
Industries
Activity
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