Danielle House

Danielle House

Creative Director · Dekra-Lite

Yorba Linda, CA

Work Experience

Creative Lead

Dekra-Lite

2023 – 2024

Responsible for driving the design, creative and operational aspects of commercial Holiday design. Worked on creating and establishing internal company projects, marketing and external account programs. Serves as the liaison between sales and clients, working cross functionally to establish expectations, provide status updates, and creative direction. Was responsible to work on projects for commercial holiday programs and events for notable accounts such as the Wynn Las Vegas, Disneyland, Knott's Berry Farm, South Coast Plaza, Sea World, San Diego Zoo and Safari Park, LegoLand, Anaheim Angels, SoFi Stadium, Beverly Hills, Warner Brothers, LA Live, Citadel Outlets, and many more.

Accomp lishments: Responsible for driving the design and creative aspects of company projects. Thorough understanding of the sales and development process Provided design, marketing and strategy recommendations and solutions Responsible for researching and implementing industry trends, current marketplace standards, and finding new innova tive p rod ucts Worked cross functionally with overseas factories, fabrication, production and purchasing to establish product development and buying needs Plans, organizes and directs creative work as well as sales activities Builds custom programs and facilitates the R&D of new and custom products. Attends conferences and trade shows on behalf of the company to network, look for industry trends and source new relationships and products Sales Support and marketing support as needed Guides internal departments in how to use company branding and creative products to deliver the best results

Business Development and Creative Director

Earth Grown KidDoughs

2020 – 2023

Worked hand-in-hand with the owner and founder to grow bustling start-up business- often wearing many hats. Was responsible for all creative aspects, marketing, e-commerce and business development through sales, trade shows, account management and day-to-day operations.

Education

bachelors

Washington State University

2008 – 2010

Bachelors of Science

Art institute of Portland

2010 – 2012

Major in Design Management and Minor in Graphic Design

Interests

StrategyHolidayUser experienceHikingSkateboardingResearchIce hockeyDesignbrand marketingCreative Design and Merchandising

Skills

SalesGeneralAccount ManagementMarketingGeneralBrand ManagementAdvertisingProduction StudiosMarket ResearchProductChannel ManagementMarketing CommunicationsBusiness PlanningCategory ManagementBusiness Operations and General BusinessManagement Activities or FunctionsGeneral Skills and Activities

Industries

BikeGolfDiveCreative AgenciesFashionFishingLifestyleMoto & PowersportsMusicOutdoorRunSkateSnowStreetwearSurfSwimTechTriathlonWakeYogaHealth & FitnessOther

Connections