DANIELLE FROLEY
DIRECTOR OF RETAIL OPERATIONS · LOS ANGELES & NEW YORK CITY
In My Own Words
METICULOUSLY ORGANIZED OPERATIONS AND VISUAL MANAGER WITH OVER SIXTEEN YEARS OF LEADERSHIP EXPERIENCE IN A VARIETY OF FAST-PACED RETAIL ENVIRONMENTS, RANGING FROM BOUTIQUE TO BIG BOX.
Work Experience
DIRECTOR OF RETAIL OPERATIONS
LOS ANGELES & NEW YORK CITY2015 – 2018
OPERATIONAL DUTIES: MANAGEMENT OF GROUND-UP BUILD IN THE WESTFIELD TOPANGA VILLAGE; CREATION OF TRAINING MANUAL; WRITING PRODUCT KNOWLEDGE GUIDE FOR ALL EMPLOYEES (SOUTH AFRICAN BASED LUXURY BATH AND BODY CARE COMPANY WITH TWELVE SEPARATE PRODUCT RANGES CONTAINING 15-40 PRODUCTS IN EACH RANGE); LOSS PREVENTION PROTOCOL AND TRAINING; MERCHANDISE PLANNING AND PURCHASE ORDERS; CREATION OF CUSTOMER LOYALTY PROGRAM; NATIONWIDE SCOUTING FOR NEW LOCATIONS AND HOLIDAY POP-UP LOCATIONS; ATTENDING TRADE SHOWS IN FLORIDA, NEW YORK AND CALIFORNIA TO FIND NEW PRODUCT. ? VISUAL MERCHANDISING DUTIES: CONCEPTUALIZING VISUAL DISPLAYS FOR TWO STREET-FACING AND ONE INDOOR STORE; MAINTAINING THEMES AND TRANSLATING PRODUCTS ACCORDING TO SALES DEMANDS; CONSTRUCTION AND BUILD OUT OF DISPLAYS - SOME UP TO TWELVE FEET TALL; PLANNING AND BUDGETING OF DISPLAYS FOR ENTIRE YEAR, PRESENTED AT ANNUAL MEETINGS IN SOUTH AFRICA. ? POSITION REQUIRED TRAVEL BETWEEN LOS ANGELES AND NEW YORK CITY EVERY SIX WEEKS FOR STORE MEETINGS, VISUAL UPDATES AND SALES TRAINING. TRAVEL ALSO REQUIRED THROUGHOUT CALIFORNIA FOR SCOUTING OF NEW LOCATIONS. (949) 627-6424 | DDFROLEY@GMAIL.COM
PROJECT MANAGER & DESIGN DIRECTOR
DOHENY PROPERTIES GROUP2013 – 2017
? MANAGED RENOVATION, CONSTRUCTION AND DESIGN FOR INVESTMENT PROPERTIES PURCHASED FOR RESALE. ? REQUIRED HEAVY SCHEDULING, MANAGEMENT OF SUBCONTRACTORS AND BUDGETING. ? RESPONSIBLE FOR ALL TEXTILE DESIGN FOR INTERIOR AND EXTERIOR FINISHES.
VISUAL MANAGER & MERCHANDISER
KINSLEY2014 – 2015
BROUGHT ON TO TEAM TO HELP WITH OPENING OF FOURTH KINSLEY LOCATION IN SHERMAN OAKS, FOLLOWING COMPANY REBRAND AND RE-NAME FROM KEENE LA TO KINSLEY. WORKED DIRECTLY WITH BUYING TEAM TO EXECUTE VISUAL UPDATES ACCORDING TO SALES DEMANDS. ? MERCHANDISING DUTIES INCLUDED LEADING WEEKLY VISUAL DISPLAY WITH TEAM OF FOUR MERCHANDISERS; CREATING MERCHANDISE RECAPS AND MANIFESTS FOR EACH TEAM TO EXECUTE IN THEIR HOME STORE; INVENTORY TRANSFERS AND TRACKING ITEM SALES PER PRODUCT PLACEMENT.
SENIOR VISUAL ASSOCIATE & NEW HIRE TRAINING SPECIALIST
ANTHROPOLOGIE2011 – 2014
OPERATIONAL DUTIES: TRAINING NEW HIRES ON CUSTOMER SERVICE AND EXPERIENCE, TRAINING ALL CASHWRAP PROCEDURES; SALES FLOOR AND DRESSING ROOM ETIQUETTE; TEACHING ALL POINT-OF-SALE DUTIES, INCLUDING CHARGE SEND, FLOOR MERCHANDISING STANDARDS, ALL FORMS OF RETURN; OPENING AND CLOSING DUTIES. ? WORKED DIRECTLY WITH MERCHANDISER, VISUAL MANAGER AND OUR DESIGN COORDINATOR TO EXECUTE SEASONAL CONCEPTS FOR STORE DISPLAY, WHICH INCLUDED USE OF FULL WORKSHOP IN BACK-OF-HOUSE. DISPLAYS INCLUDED PROPS, WINDOW DISPLAYS AND BUILDING DISPLAY FIXTURES FOR BOTH APPAREL AND JEWELRY.
STORE MANAGER
EXPLANATION OF LENGTH AT JOB WITHOUT PROMOTION2010 – 2011
? AIDED OWNER IN THE OPENING OF FLAGSHIP STORE, INCLUDING HIRING SALES TEAM AND MERCHANDISING SALES FLOOR. ? MANAGED A SALES TEAM OF SIX, INCLUDING DAILY GOALS, SALES AND CUSTOMER SERVICE STANDARDS. WITH THE HIGH VOLUME OF MERCHANDISE AND RAPID TURNOVER RATE, IT WAS IMPERATIVE TO KEEP STAFF INFORMED OF ALL NEW LINES AND PRODUCTS BROUGHT IN. NIGHTLY CLOSING MEETINGS ALLOWED ME TO ORCHESTRATE PRODUCT KNOWLEDGE BEING PROPERLY RELAYED TO THE CUSTOMER.
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