Daniela Smith

• Project lead for digital communications and creative briefs. • Analyzed the effectiveness of campaigns and informed business leaders on results. • Responsible for external and internal partner management during the creation of digital campaigns.

• Global Strategy for Adoption and Change Management: Defines the types of insights and associated input data needed to advance development of a platform that uses artificial intelligence and machine learning to shape the specific needs of a change program, customize interventions, predict rate of adoption, and provide post implementation reinforcement.

• Responsible for the creation and implementation of the company’s sales and marketing strategy. $15M in written premium. Increased Arizona territory sales by 30%. • Managed marketing campaigns (NPS, email campaigns) and composed social media content. • Created the new King brand and the company’s online presence. • Developed sales, customer service, and operational metrics through the creation of an in- house CRM system, managed departments based on these metrics, and reported data to top management. • Streamlined operations and cut personnel costs by reorganizing multiple departments into a partially outsourced model.

• Developed an integrated marketing communications plan and new branding for the CEO of a reverse mortgage company.

• Improved client retention by 20% through the leadership of a team of on-site and remote customer service employees. • Developed and managed surveys (including NPS). Utilized survey results to lead the department and streamline cross- departmental activities. Improved Transactional NPS from 12 to 53. • Analyzed and streamlined department activities and reported data to top management. • Facilitated the integration of Salesforce with Applied Epic CRM.

• Developed a comprehensive strategic marketing- and implementation plan for the CEO of a national technology apparel company. • Consulted for a licensing agreement with a global sportswear company.

• Increased the company’s revenue by 25% annually through the successful management of a team of international account managers. • Developed CRM processes that allowed for improved information sharing among a global team, which contributed to the 25% annual sales growth. • Created a marketing plan that increased the number of profitable customers in the territory by 40%. • Managed the brand and product lifecycle within the region. • Improved operational costs by 35% through the design and implementation of tight budgets for the region.

• Increased territory sales by 20% through establishing and improving relationships with B2B customers. • Created a marketing plan for the region that contributed to a 25% sales increase during the following year.

• Developed successful customer relationships that led to a 20% increase in the number of profitable customers internationally and 100% domestically. • Lead product testing in the company’s West Coast office which helped onboard and maintain major international and domestic clients.

• Drove design and production for the entire company, which improved on- time deliveries from 50% to 95%. • Developed design processes that allowed the business to merge the designer and production manager roles into one position, eliminating unnecessary employee and operational expenses.

• Lead the organization of staff events as well as committee-, and board meetings.