In my own words
— DanielaExperienced marketing specialist with proven track record of executing profitable campaigns for industry leading companies.
Trajectory
Oct 2021 — Now
Brand Marketing Specialist · Red Bull North America
• Increased market reach by 53% in first year.
• Managed 200+ campaigns including Red Bull Paper Wings and Red Bull Flugtag.
• Led a collegiate marketing team, boosting brand affinity by 65%.
• Developed Back to College strategy, increasing consumption by 29%
• Achieved 1.4M regional sales in 2023 through strategic trial driving marketing plans
Oct 2015 — Oct 2021
Marketing Specialist / e-Commerce Specialist · Island Water Sports
• Developed monthly marketing plans and coordinated e-marketing campaigns.
• Enhanced product listings across multiple platforms including Amazon and Google.
• Managed social media accounts, increasing engagement and followers by 122%
Feb 2017 — Dec 2017
YETI Field Service Rep · Archrival Agents
• Managed 200+ retail accounts, expanding brand space and loyalty.
• Trained retail teams, driving sales and feedback for market needs. Trade show collaboration with partners and vendors resulting in an increase in sales (iCast, Blue Wild Expo, Surf Expo).
• Built and supported campaigns to bring YETI brand to life: REI Events, Local Community Events, and Whole Foods NYC pop up. Gained distribution all 400+ Whole Foods stores.
Aug 2016 — Dec 2016
Assistant Manager · Orange Theory Fitness
+Learning & Development Leadership (sales, operations, marketing, and customer service)
+Cross Marketing Partnerships with local businesses to build branding and reach
+Improved overall sales performance and customer satisfaction of studio in 90 days.
Apr 2013 — Dec 2014
Wings Team Member · Red Bull
+ Communicate brand through personal interactions and large crown sampling ?(Sampling from local offices to taking over Wake Open in Tampa or Miami Music + Week in the South Florida region)
+ Provide feedback and sampling reports to Field Marketing Specialist
Train new hires to represent Red Bull and execute successful missions
Activity
Education history
Florida Atlantic University
International Business & Trade | 2012 - 2016
