Daniel Langan
Director - U.S. Apparel & Accessory sales · ASICS America Corp
North Weymouth, MAIn My Own Words
Senior Sales Executive with an extensive background in sales management, strategic planning, merchandising, personnel development, effective negotiation skills, financial acumen, sales operations. Strong relationships with key retailers in Sporting Goods, Mall, Department Stores, Moderate, E-com & Off Price trade channels. Successful track record of annually exceeding sales targets & landing key corporate initiatives with our retail partners. Strong interaction internally with design, finance, marketing, merchandising & inventory groups to help maximize business.
Work Experience
Director - U.S. Apparel & Accessory sales
ASICS America Corp2018 – 2019
• Manage all U.S. Apparel & Accessory Sales -$55M annual sales. • Focus on driving new business in all trade channels & executing key brand initiatives. • Increased Sales in 2018 by 19% by opening up new accounts. • Worked daily with merchandising team to provide feedback on key account needs. • Manage all Off Price business to liquidate aged product. • Landed a $1M Kohl’s business in 2019 with key collections in apparel & accessories.
VP Sales
North Bay Apparel2016 – 2018
• Licensee for New Balance Outerwear in U.S. • Manage all sales of outerwear for U.S. • Exceeded Sales by 40% Spring 2018 vs Spring 2017 • Increased Fall 2017 bookings by 35% vs 2016 • YTD Bookings full year 2017 vs 2016 increased $3.5M 35% increase vs LY • Responsible for all U.S., Canada & UK sales for targeted distribution. • Manage all aspects of building seasonal product line, pricing strategy, distribution, merchandising, trend analysis, sku count, segmentation strategy, color direction. • Tracking of all orders working directly with production team on daily basis. • Ensuring all VAS are executed internally to reduce future chargebacks. • Opened 5 new accounts to drive incremental new business.
Senior Sales & Marketing Consultant
Schawbel Technologies, LLC2016 – 2016
• Consultant for ThermaCELL heated products for the Outdoor/Sporting Goods channel. • Analysis of their current state of business & identified new targeted accounts for 2016. • Created new presentation deck & strategy to obtain business in new retailers for 2016. • Providing insight into 2016 strategy for current retailer partners & how to obtain growth. • Working in conjunction with their National Sales Manager & owner for key account meetings.
Director - Team Sales
TSG Enterprises / Pure Hockey2014 – 2015
• Manage a Team of 13 including all Team Sales, design, screen printing & warehouse. • Exceeded 2014 by 42% over LY and 10% over annual sales plan. • 2015 business is up 32% over 2014 & doubled the overall business in a 2 year period. • Achieved 35% gross margin in very challenging and competitive industry. • Increased the hockey team sales business by 103% in 2014. • Set up annual sales bonus incentive plans for all Team Sales reps for 2014 - 2015.
Director - U.S. Apparel sales
Reebok International2008 – 2013
• Managed 5 Key Account sales managers in U.S. with a $200M volume. • Developed strategic partnerships with key retailers across all trade channels. • Managed $120,000 travel & expense budget for U.S. sales force. • Worked daily with merchandising, purchasing, marketing, finance & footwear reps. • Executed new Fit Hub shop-in-shops at key Sporting Goods retailers from 2012 - 2013. • Managed all closeouts & planned production business for Off Price accounts = $20M.
Director - U.S. Operations & Sales Planning
Reebok International2005 – 2008
• Responsible for all U.S. merchandising, strategic planning, sales programs, segmentation, forecasting, annual sales plans, U.S. salesman samples, and execution of U.S. Apparel sales meetings. • Placed strategic inventory buys against key items & new collections for incremental chase programs. • Quarterly presentation to senior management on current state of apparel business/needs. • Managed all closeouts & planned production sales totaling $20M. • Managed pricing, inventory management for QRS replenishment programs for AAFES, Modell’s, Kohl's, J.C. Penney, Academy, Sears and Sports Authority.
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