Daniel Gross
Creative Director
Yorba Linda | United States
Skills
No information
Interests
Hiking
Photography
Outdoors
National parks
In my own words
— DanielI am currently seeking Full-time Opportunities.
Creative Director with over 20 years of experience in graphic design, digital mediums and package design.
Experienced in creating expert creative design solutions for clients in a sustainable fashion.
Extensive experience in project management, mentoring, meeting deadlines, design leadership, and brand development.
Specialties: Package Design, Graphic Design, Sustainable Design, Design Education, iPad Apps, Digital Publishing, Web Design, Design Presentations, Social Media, Digital Solutions
Trajectory
Aug 2015 — Now
Creative Director / Founder · National Park Geek
Designed and developed a social entrepreneur small business, National Park Geek, to promote our National Parks. Using social media, I have grown an Instagram community with 86K+ followers in 23 months (as of July 2017). @nationalparkgeek. Products are available at www.nationalparkgeek.com and at several National Park site stores nationwide. A part of all sales are donated to nonprofit organizations as a member of 1% For The Planet.
• Concept, design and development of product line that includes apparel and gift items.
• Development of on-line e-commerce website and digital assets. Product photography.
• Social media management of Instagram, Twitter, and Facebook.
• Vendor relations / development.
• Continually looking for ways to streamline processes and procedures.
• Coordinate meet up / hiking activities for National Park Geek community.
Feb 1999 — Now
Creative Director · aNEW designs
Principal and creative director for design firm. Extensive experience in brand design with an emphasis on corporate identity, packaging, digital assets, website development, collateral, posters, ads, slides, direct mail, presentation materials, brochures, wayfinding, signage, forms, and marketing items.
• Project direction, team building and visionary leadership.
• Involvement in strategic brand design development for clients.
• Proven conceptual thinking for projects.
• Effective creative messaging and fresh approaches to creative work.
• Supervised and coordinated the design process from concept to final product.
• Focused on the design of effective presentation materials for clients.
• Ensured that the finished products met the budget and specifications of clients in a timely and effective manner.
Partial Client List: Pro One Lubricants / Sunscape Eyewear / Belapri /
Jun 2003 — Jun 2017
Full Time Instructor · Art Institute of CA - Orange County
Instructed students in principles and concepts used in the design industry, aiding them in
becoming professional designers.
• Instructed, mentored, tutored, team building and advised students on a daily basis to help them to be successful in their college education.
• Developed and communicated passionate and articulate presentations.
• Inspired students to be creative and seek out sound design solutions.
• Taught students to work with others and to stay abreast of current trends and design movements by exposure to color, materials, fashion, social trends; emotional, social and cultural needs.
• Developed and taught sustainable design modules for my classes.
• Instructed interactive design elements and UI/UX design and production for websites.
• Taught the use of social media design through the various channels being utilized in today’s society.
• Selected Instructor of the Year by Students - 2005-2006, 2006-2007, 2007-2008, 2011-2012
Taught five classes per quarter. Classes
Mar 2001 — Jun 2003
Department Chair - Graphics/Web/MultiMedia · Art Institute of CA - Orange County
Served as Department Chairperson. Assisted with development of curriculum for start up program. Responsible for daily supervision of faculty and students.
• Recruited, hired, and supervised all faculty for programs with 10 full-time and 20 part-time faculty.
• Supervised program growth from 60 students to over 300 students.
• Approved budgets and equipment for programs.
• Assist with student issues and records.
• Instructed one class per quarter along with administrative duties.
Oct 1999 — Mar 2001
Creative Director · Orange Micro
Responsibilities included creating advertisements and corporate images for high-tech computer hardware manufacturer for a variety of print media, publications, packaging, P.O.P., trade shows and brochures.
• Accountable for creative process, quality control and vendor relations for projects.
• Established cohesive packaging with company image and assured timely production.
• Standardized corporate logos and created collateral items.
• Organized the redesign of company web site.
• Supervised staff of 2 to 5 daily.
• Trade show manager at national conferences. Coordinated all aspects of trade shows from start to finish.
• Instituted improved marketing materials which contributed to a 12% increase in yearly sales with marketing and sales teams.
Activity
Education history
Towson Universtity
BS | 1984 - 1984
University of Massachusetts
MFA | 1988 - 1991
