In my own words
— Daniel• Design Leader with demonstrated success leading overall creative direction for product and packaging design: owned brands, licensed brands, and consumer packaged goods.
• Proven success enhancing consumer brand engagement through design and digital aesthetics • Strong background: illustrative design, visual asset usage, ideation refinement, vision & strategy. • Deadline-driven, collaborative, cross-functional, strategic, and thoughtful.
Trajectory
Nov 2021 — Apr 2023
Graphic and Production Manager · Jilaine Swim
• Development & creation of Sales & Marketing print & digital materials.
• Print translation, correction, adjustment for production.
• CAD & visual communications/diagrams to factory for fit and spec refinement.
• Sketch to CAD conversion for production
Feb 2021 — May 2021
Designer - Men's Socks · WCH Group
• Successfully delivered on-trend designs under deadline congruent with style direction.
• Expertly led design concepts for brand category expansion.
• Accomplished the application of trends to create profitable multipack programs.
Mar 2020 — Aug 2020
Designer - Socks & Blankets · Pupsocks
Delivered successful concepts for sublimination-based designs of custom gift socks,
custom gift blankets and custom wine labels.
• Partnered cross-functionally across departments to understand consumer and market trends.
Mar 2011 — Jan 2020
Creative Director · K.Bell Brand
Renfro Brands LLC
• Successfully led creative direction and product design for all tiers of the K.Bell brand including
Costco, department stores, off-price channels, and boutique retailers.
• Expertly led and directed team of 10+ creative professionals.
°Lead training, development, and mentorship for more junior creative staff.
• Presented and developed trend innovation, strategy, concept, and product lines for
7 unique Brands.
• Provided hands-on technical execution of product through the development lifecycle.
• Delivered 1,000+ SKUs each season.
• Implemented & improved best practices for design to knit interpretation, precision art
execution for expanding print technologies of sublimation, and cylindrical, direct to garment printing.
• Exceptional time management skills, ability to multi-task, prioritize responsibilities and delegate workflow, proactive approach to problem-solving.
• Supported sourcing & re-sourcing strategies that optimize profitability.
Activity
Education history
American Academy of Art
Bachelor of Fine Arts | 1996 - 1998
