Dana Rhoades

Executive Director, Marketing and Communications

2023 – Present

Marketing Director

2019 – Present

Assistant Marketing Director

2015 – 2019

Marketing Manager

2013 – 2015

Visitor Services Field Project

2012 – 2012

Director of Communications

2010 – 2012

Composed and edited press releases, game-day materials, pre & post-season media guides, and all other organizational media content. Created and expanded all social media programs including Facebook and Twitter. Established and maintained strong relationships with local media outlets, sponsors and community. Continuously pitched various story angles regarding players and team to local and national media. Conducted and managed media tracking program with clear ROI. Designed and implemented community outreach programs. Produced and managed a new charitable donation tracking program. Managed and updated all website content. Player and dancer scheduling and payroll tracking. Coordinated press conferences, developed press kits and produced speeches and talking points for speakers.

Public Relations & Event Coordinator

2008 – 2010

Contributed to the creation of strategic marketing materials and coordinated corporate sales for five downtown SLC venues. Constructed creative copy for all advertisements, employee newsletters, press releases, mass emails and Web sites. Reviewed all marketing submissions to ensure all materials adhere to quality, brand image standards. Assisted in coordinating and managing all promotional and corporate events throughout venues with LMG Events. Actively pitched press releases and updated media lists. Performed HR related duties including payroll processing, new hire employee packet creation, data compilation for state regulatory reports.

Marketing and Communications Intern

2008 – 2008

Assisted in writing athlete information letters and press releases. Compiled and facilitated relationships with different media contacts at event sites. Assisted in market and sponsorship research. Wrote specific content in regards to athletes and judges for Web site. Gathered credential lists for local site media for the Freeskiing World Tour and North Face Masters.

Dixie State University

2003 – 2004

Masters

2010 – 2012

Bachelors of Science

2004 – 2008