Dan Robbins
Advisory Board Member · California State University, Chico
Scotts Valley, CA
In My Own Words
About I am a results-driven, strategic, and hands-on marketing professional with a track record of building successful internal and external programs that drive sales, shareholder value, and build immense brand awareness and affinity. I have proven success building a global, aspirational, high-growth consumer packaged goods (CPG) brand, creating successful programs that drive B2C, D2C, and B2B sales.
As Head of Marketing for FOX Factory, I was instrumental in building the brand and the company’s yearly sales from $125M in 2009 to $619M in 2018. In 2011, I successfully led a rebranding effort for the company that better aligned with its growing product set diversity. Our efforts also resulted in an aspirational brand with many people having tattooed the FOX logo, and even product on their bodies.
As Head of Investor Relations, I assisted FOX in expanding its shareholder base, building relationships with buy-side investors and sell-side analysts, and increasing market cap from $0.68B at IPO in August 2013 to $5B in January 2021.
Work Experience
Advisory Board Member
California State University, Chico2021 – Present
Providing industry input on strategic direction for the Engineering Leadership Development program and curriculum.
Strategic Marketing Consultant
Self-Employed2021 – Present
Providing storytelling, brand development, and innovative marketing solutions to clients.
Head of Investor Relations & Corp. Communications
FOX Factory Inc.2019 – 2021
Head of investor relations and assisted the company in expanding its shareholder base, increasing market cap, and building relationships with buy-side investors and sell-side analysts. • Co-developed initial public offering materials and supported the executive team at road show events resulting in successful book building from large investment institutions. • Produced historic NASDAQ IPO ceremony with X Games Multi-Gold Medalist, Levi LaVallee, jumping his snowmobile over our team as we rang the opening bell in Times Square during the height of summer. The stunt took over Opening Bell coverage on CNBC. • Streamlined quarterly earnings scripts and press release writing process by ~66%. • Redesigned the investor relations site to be mobile first and ported it over to a new service provider resulting in an annual savings of 50%.
Head of Corporate Marketing
FOX Factory Inc.2009 – 2018
Head of worldwide marketing that led a global team responsible for every aspect of marketing and communications for the company worldwide. • Developed and directed the brand’s social strategy to be a leader within its peer group that continues garnering an engaged and growing fan base of 4M+ across all channels. • Partnering with sales, created a print and digital campaign featuring FOX dealers and influencers in a non-promotional way. The focus was on how those featured were steeped into their respective communities resulting in up to ~100+% year over year sales increases and immeasurable goodwill within those channels. • Inspired and developed strategies with marketing and sales teams to evolve tradeshows and events from being a branding exercise into an experiential activation activity that created conversations, produced sales and leads, and strengthened affinity for the brand. • Worldwide, FOX became the must-attend booth with event organizers and neighboring exhibitors planning around our activities, while consistently producing sales that offset attendance costs.
Vice President of Marketing & Advisor
Eightfold Logic Inc2008 – 2011
Eightfold Logic was a B2B, SaaS search analytics platform that disrupted search engine marketing, aiding marketers by validating paid traffic/clicks and exposing fraudulent ones, protecting their ad spends. • Founding marketing executive that built and led a the marketing team responsible for every aspect of marketing and communications for the company worldwide. • Co-authored business plan used to successfully raise $8M in Series B funding. • Won 2008 SES award: ?Technology Platform Search Marketers Can't Live Without.' • Garnered editorial mentions in Venture Wire, Dow Jones Venture Beat, B2B, Business Week, WebProNews, Practical E-commerce, and numerous search/analytics blogs. • Authored bylined articles for ClickZ, DMReview, and search/analytics related blog
Education
Interests
Industries
Activity
Recent posts, comments and shares.