
Dan Robbins
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In my own words
— DanAbout I am a results-driven, strategic, and hands-on marketing professional with a track record of building successful internal and external programs that drive sales, shareholder value, and build immense brand awareness and affinity.
I have proven success building a global, aspirational, high-growth consumer packaged goods (CPG) brand, creating successful programs that drive B2C, D2C, and B2B sales.
As Head of Marketing for FOX Factory, I was instrumental in building the brand and the company’s yearly sales from $125M in 2009 to $619M in 2018. In 2011, I successfully led a rebranding effort for the company that better aligned with its growing product set diversity. Our efforts also resulted in an aspirational brand with many people having tattooed the FOX logo, and even product on their bodies.
As Head of Investor Relations, I assisted FOX in expanding its shareholder base, building relationships with buy-side investors and sell-side analysts, and increasing market cap from $0.68B at IPO in August 2013 to $5B in January 2021.
Trajectory
Activity
Education history
Platt College
Associates
UC Berkeley Extensions
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