Dan Cardon
Brand Manager · 4FRNT Skis
Burlington, VT
Work Experience
Brand Manager
4FRNT Skis2017 – 2019
(promoted from Marketing Director in August 2018) Reporting to the CEO, directed brand positioning in the market and oversaw all aspects of the company. Responsible for product development, forecasting, art direction, marketing strategies, sales and inventory analysis. In charge of the website, updating products, images and copy. Selected Accomplishments: - Increased Sales by 17% for the beginning of the 2019 season year over year - Management of entire team involved in creating new products (3 engineers, 2 factories, 2 graphic designers, and 15 athletes) - Directed and produced 2 on location photo and video shoots each year - Lead 2 major ski development projects - Created workflows for project timeline and communication using both Google docs and Slack app Marketing Director Reporting to the CEO and Brand Director, charged with rebranding and repositioning the company to sell direct to consumer. Responsible for art direction and creation of all marketing assets; email, social media print ads. Selected Accomplishments: - Increased sales by 20% for the 2018 season compared to the 2017 season - Reduced product line by 55% to focus on what our consumers wanted when buying direct - Increased email list by 100% increased social following by 50% between 2017-18 - Directing, producing and shooting 2 photoshoot per season - Overhauling website. Project management in the design and development of the new 4FRNT.com
Art Director
Budnitz Bicycles2015 – 2017
Reporting to the CEO, directed, produced and photographed all visual assets. Maintained a consistent brand visual across and created a high end visual direction for the 6 different bicycle models. Responsible all product imagery, social media and email content. Selected Accomplishments: - Directed, produced and photographed 4 on location photo shoots working with 2-3 models - Creation of the email campaign "Build of the Week" with average 12% click through rate - Produced and designed a popup shop located in Soho running for 1 week
Photographer
RLPhoto2011 – 2015
Reporting to Owner, managed studio projects from conception to final delivery. Maintained a high attention to detail to maintain image consistency. Worked with clients to determine timeline and visual direction. Served as photographer, stylist and digital technician for photoshoots. Responsible for post production and retouching as well as export and sizing photographs for final delivery. Selected Accomplishments: - Worked with 15 clients and business every year - Managed a team of 5-7 interns tasking them with product organization and styling prep - Developed a system to document photo sets for consistency in the photography standards for all clients
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