Damien Etchaubard
Marketing Manager, Helly Hansen Leisure Canada
Vancouver | CA
Skills
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Interests
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In my own words
— Damien11 years of brand building and marketing experience in the active and outdoor industries.
Track record of developing and executing marketing strategies that involve cross-functional team work and relevant partnerships to achieve unique brand positioning and consumer-centric messaging. Focused on results that lead to increases sales, market share and brand perception. Trilingual in English, French and Spanish. A strong team leader with experience in working with different cultures and nationalities.
Trajectory
Apr 2013 — Now
Marketing Manager, Helly Hansen Leisure Canada · Helly Hansen, British Columbia
Instrumental in growing the business 64% in 5 years through partnerships, ambassador initiatives, account
management and trend leading strategies
- Established brand leading partnership strategies with Alpine Canada, Sail Canada and global ambassadors
that lead to new business growth and ranking Canada #3 in EBITDA
- Manage Brand and Seasonal strategies with region specific influences, trends and market dynamics
- Responsible for managing internal team of 3 and external agencies for Media Buying, PR, Web and Creative
Services
- Conceptualized and identified KPIs for creative marketing campaigns, partnerships and promotions
Feb 2012 — Mar 2013
Brand Manager, Special Blend, Forum, Foursquare · Burton Snowboards, Vermont
- Lead all strategic global brand initiatives with collaboration from with athletes, sales and product teams
- Manage design and development of all marketing collateral for both B2B and consumer
- Financial Responsibility including all reporting and approval of $3 million sport budget
Activity
Education history
Pennsylvania State University, State College PA - Smeal School of Business
Bachelor's Degree in Marketing
