Damien Etchaubard
Marketing Manager, Helly Hansen Leisure Canada · Helly Hansen, British Columbia
Vancouver, BCIn My Own Words
11 years of brand building and marketing experience in the active and outdoor industries. Track record of
developing and executing marketing strategies that involve cross-functional team work and relevant
partnerships to achieve unique brand positioning and consumer-centric messaging. Focused on results that
lead to increases sales, market share and brand perception. Trilingual in English, French and Spanish. A
strong team leader with experience in working with different cultures and nationalities.
Work Experience
Marketing Manager, Helly Hansen Leisure Canada
Helly Hansen, British Columbia2013 – Present
Instrumental in growing the business 64% in 5 years through partnerships, ambassador initiatives, account management and trend leading strategies - Established brand leading partnership strategies with Alpine Canada, Sail Canada and global ambassadors that lead to new business growth and ranking Canada #3 in EBITDA - Manage Brand and Seasonal strategies with region specific influences, trends and market dynamics - Responsible for managing internal team of 3 and external agencies for Media Buying, PR, Web and Creative Services - Conceptualized and identified KPIs for creative marketing campaigns, partnerships and promotions
Brand Manager, Special Blend, Forum, Foursquare
Burton Snowboards, Vermont2012 – 2013
- Lead all strategic global brand initiatives with collaboration from with athletes, sales and product teams - Manage design and development of all marketing collateral for both B2B and consumer - Financial Responsibility including all reporting and approval of $3 million sport budget
Education
Bachelor's Degree in Marketing
Pennsylvania State University, State College PA - Smeal School of Business2005
Bachelor's Degree in Marketing
