Cristina Contreras
Technical Project Manager · True Market Insiders
Huntington Beach, CA
Work Experience
Technical Project Manager
True Market Insiders2020 – Present
• Track Jira tasks for all internal departments and ensure all projects get completed within the timeline. • Creating Jira automations and process flow. • Creating custom fields and request types in Jira. • Adding SOP pages to Jira Confluence. • Create redirects to Marketing Campaigns. • Work with Internal and External Marketing to execute email campaigns. • Create segments and customer journeys in Blueshift. • Create landing page URLS for revenue testing. • Scheduling and coordinating all live events: Marketing, Revenue and Fulfillment. • Serving as a liaison between Production and Marketing to ensure successful tracking of our KPIs. • Google Analytics: Analyze all site traffic. • Work with UX, Development and Copy teams. • Hot Jar: Track user experience and test landing pages. • WordPress website development and maintenance. • ESP: Blueshift + Campaign Monitor.
Ecommerce Associate Manager
Shift MX2019 – 2020
• Weekly Reports: Audience, Acquisition, Behavior and Conversion. • Create and execute all email, homepage asset and creative briefs for all promotions and site updates. • Manage Merchandising for product launches across all global sites. • Jira: Manage all front end and back-end development tasks with team. • Plan and execute Marketing Calendar: Email, Paid Ads and Paid Search. • Lead and Manage all site related projects in Jira with weekly meetings with site Developers to ensure proper execution and proper testing of all site updates. • Test all Salesforce Commerce development updates prior to deployment. • Pull and analyze Google Analytic reports and work closely with the Ecommerce Director to align with business goals. • Product Launch: Track images, product catalog and inventory. • Manage Global site updates: US, CA and EU. • Assist with Facebook ads and Adwords. • ESP: Salesforce Marketing Cloud.
Direct to Consumer
Mitchell & Ness2018 – 2019
• Weekly Reports: Audience, Acquisition, Behavior and Conversion. • Create and execute all email, homepage assets and creative briefs for all promotions and site updates. • Jira: Successfully onboard the Direct to Consumer internal team and external vendors on a Project Management tool. • Lead and Manage all site-related projects in Jira with weekly meetings with site Developers to ensure proper execution and proper testing of all site updates. • Test all Magento 2 updates prior to deployment. • Pull and analyze Google Analytic reports and work closely with the Ecommerce Manager to align with business goals. • Product Launch: Track images, product catalog, and inventory. • Place buys for the bestselling product in internal portal: My at once • Manage packaging for ecommerce orders: Return Forms, Product Inserts and Mailers. • Monitor Daily Site traffic and conversion.
eCommerce Coordinator
Murad2017 – 2018
• Execute, Test and Track email campaigns. • Building and maintaining PDPs on M.com. • Work with Product Managers on Performing QA, UAT and Regression Testing + Publish blog posts as needed with applicable meta. • Process Orders and Returns for Retail Dot Com. • Track inventory for upcoming promotions and product launches for M.com. + Manage backorder and out of stock items on M.com. • Manage discontinued items on M.com. • Manage and Traffic Creative Tickets. • Amazon Seller Central: Manage the FBA Order Process, Monitor Amazon Seller Central store front and open customer support cases as needed. • Amazon: Setup new products, update content and pull daily sales reports. • Amazon Advertising: Sponsored Product Campaigns, Headline Search Ads and Enhanced Brand Content.
Education
Bachelors of Science in Communications
University of North Florida2011 – 2013
Bachelors of Science in Communications
Industries
Activity
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