Cristal Perez

• Maximized team productivity through consistent communication/coordination while managing design requirements, initiatives and operational needs in agile project management best practices. • Liaison between experience UX design team and internal business partners (Development, Product Management, Marketing, and Partnership teams) to develop project plans, forecasts and timelines. • Facilitated team op mechs to ensure short-term and long-term project goals are met. • Created and implemented processes for design team including onboarding of new projects, project documentation, review process and regularly occurring op-mechs. • Implemented team recognition program in order to boost morale and facilitate relationships.

• Developed positive collaborative client relationships by thoroughly vetting project requests, ensuring the detailed onboarding of projects with clear goals and strategy. • Educated clients outside of corporate marketing on best workflow practices, project readiness standards and how to utilize Workfront to request projects and communicate with the Brand & Creative Communications team. • Continuous assessment of project health and client mood to identify potential issues in order to resolve them quickly and professionally. • Utilizing Workfront, managed project schedules and resource assignments for multiple, concurrent projects in support of assigned business units. Project schedules customized to incorporate brand and legal reviews before deployment. • Supported the development and implementation of new Global Marketing Department project management initiatives by testing processes and continuing to educate clients and stakeholders of best practices.

• Managed print, digital and event campaign tactics for a pharmaceutical product launch with a budget totaling over $3.75 million. • Deployed and educated cross-functional team members on agency project management best practices to lead teams towards efficient methodology for cost savings and effective client management. • Developed project timelines, staffing plans and advised on project budgets at project onboarding. Tracked and course corrected throughout project life cycle to remain on time and on budget through daily open communication to Client Services partners.

• Managed marketing projects for Personal Creations, an FTD e-commerce brand specializing in personalized gifts running on distinct holiday seasons (seven total) with projects running concurrently for overlapping seasons. • Tracked resource hours and tasks for the creative department: four graphic designers and two copywriters. Assisted the Creative Director and Marketing Director in prioritizing projects submitted by cross-functional in-house marketing teams. • Thoroughly vetted each project before kick-off for onboarding, created project schedules, monitored progress and was point of contact for key stakeholders. • Successfully implemented a new project management plan for the organic social team allowing full visibility on a monthly project that was previously known for vague statuses, deadlines and scope creep. • Assisted in the streamlining, documentation and implementation of new project management procedures between the marketing and creative departments.

• Researched and implemented a new project management system to streamline department workflow for the in-house creative team. • Initiated and managed project processes: formalized goals, timelines, resource needs and associated costs. • Managed daily production schedules of print advertising and marketing collateral for three company regions (Los Angeles, Orange County, San Diego). • Managed the brand conversion to Berkshire Hathaway HomeServices California Properties and the re-branding of existing company collateral. • Oversaw merging of three separate servers and new internal file structuring to eradicate file duplication and overly complex file paths.

• Created custom web and print designs for corporate marketing and individual real estate agent requests. • Managed workflow, advertising schedules and ad submissions for Southern California corporate tactics. • Maintained marketing products with current data and distributed regionally to clients. • Managed San Diego press releases and controlled work flow to contracted copywriter. • Trained staff in-person and via webinars in new ad placement program.