Craig Hoyt
Compass Sports Group
Tappan, NYIn My Own Words
Experienced and results-oriented product management executive and Global OEM sales executive in the Action Sports and Power Sports industry with a proven track record of identifying market trends and customer needs. Skilled in developing and executing effective product strategies, collaborating with cross-functional teams, and conducting comprehensive market research. Adept at monitoring product performance, analyzing competitor data, and leveraging customer feedback for strategic decision-making. Successful in driving product launches and marketing campaigns for optimal market penetration. Known for building strong relationships with suppliers and partners within the power sports ecosystem.
I was the first Product Manager in the bicycle industry to move forward with the 650B wheel platform for a major IBD brand. I worked with wheel, rim, tire and fork manufactures to help develop products for this new wheel size standard. 650B later turned into 27.5.
Work Experience
Owner / Contractor OEM Sales, Marketing, and Product Development
Compass Sports Group2017 – Present
Product Development: communicated and worked with engineering to develop product for new markets. Product Development for Vee Moto Tires and Rush Brakes. OEM Sales: Responsible for the global OEM sales of multiple brands Warranty: Designed warranty and replacement programs for major OEM partners Responsible for Global OEM growth and development Created new brands with spec on Super73, Trek, Specialized and more. Market growth, on average I have grown sales 65% yearly Responsible for the marketing and sponsorship of Vee Moto Tires
Director Of Product Development
Kent International2015 – 2017
Responsible for the development and creation of new IBD products. Including bicycles, parts and accessories as well as tires, tools and apparel. Position requires organization from the conception of product to completion, creating BOM's, managing graphics and packaging as well as creating pricing. Also responsible for sourcing new venders and factories, in USA as well as Europe and Asia.
Global Sr. Product Manager MTB & P&A
Cannondale Bicycles at Cycling Sports Group2012 – 2015
PROFESSIONAL PROFILE Experienced consumer goods business professional with proven track record of innovation and market penetration. Strong product management skills through the entire product lifecycle. Skilled in building and growing strong relationships domestically and internationally with vendors, sales professionals and marketing teams to achieve targeted goals. Proven ability to recognize and capitalize on emerging trends. Ability to successfully leverage industry relationships to facilitate identification of strategic opportunities to innovate existing products and create new categories.
• Over fourteen years of bicycle industry experience • Innovative and analytical • Strong presentation abilities • Race Team Management and Marketing experience • Experienced in full product development lifecycle including: inception, design, management and delivery to market • Price negotiating experience & sourcing (Taiwan and China) • Outstanding communication & negotiation skills • Experienced in national & international sales • Dedicated, self-motivated, results oriented • Experienced in global travel • Dealer, Distributor and OEM experience
ACCOMPLISHMENTS • 2015 - Completed overhaul on Cannondale P&A, creating a new product line and exceeding first order window expectations. • 2014 - Revamped of the Cannondale MTB line all new 27.5” models as well as a new 29” hardtail. • 2012 – Responsible for managing global line of Mongoose bicycles which produced a 30% growth in sales over previous years. • 2010 – Envisioned and introduced 27.5” wheel size into the global market
PROFESSIONAL EXPERIENCE 2010 ~ Present CSG Product
o 2014 ~ Present Cannondale Bicycles, Wilton, CT (CSG) Global Senior Parts & Accessories Product Manager o 2012 ~ 2014 Cannondale Bicycles, Bethel, CT (CSG) Global Senior Mountain Bike Product Manager
Global Sr. Product Manager
Mongoose Bicycles-CyclingSportsGroup2010 – 2012
• Responsible for the development of all North American mountain bike products. Including linelists and future projects • Managed and developed all travel, sample, and development budgets • Negotiated OEM pricing from factories and vendors • Developed presentations for distributor and regional sales shows • Responsible for leading graphics department in the look and feel of all product • Maintained relationships with media • Led product development and product testing • Increased brand visibility through reviews in industry publications and on the Web.
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