Courtney Wilson

Manage all B2B marketing activities for North American distributor of cycling components. Major projects: B2B website overhaul & product data management (10K SKUs); dealer program, catalogs, price lists, & sales materials creation; dealer locator data management; dealer CRM & email marketing; manage ExpertVoice platform & event POS system; warranty and technical product support & product marketing content analysis; event marketing; organization & overhaul of marketing equipment.

and global sales and marketing on go-to-market timelines for US product launches for Giant, Liv, Momentum and CADEX. Own and maintain the brand & product marketing content calendars for Giant USA and Liv USA: Localize existing and develop creative assets & publish (YouTube, Facebook/Instagram, email & website). Manage paid social budget for Giant and Liv USA; Collaborate on PPC content, budget and strategy with digital agency. Collaboration with sports, events and gear marketing to promote athletes, ambassadors, retailers, and events. Creation and maintenance of US product catalogs.

Yuba Bicycles LLC, Costa Mesa, CA) Digital marketing and e-commerce optimization, including website content management (Shopify, WordPress), email marketing automation and content creation, SEO & YouTube optimization, paid media management. I created and implemented a content library, set up benchmarks for performance metrics, and developed influencer content campaigns.

Plan, develop and deliver strategic marketing campaigns across multiple channels (print, digital, social, email). Introduced new email marketing platform, fixed technical issues to increase open rate by 150%. Rolled out digital advertising platform to increase web traffic by 50%. Manage CRM (Salesforce) and design, implement, and track email marketing campaigns (Pardot). Create marketing materials (ads, brochures, sale flyers). Manage all website content (photo assets, text, HTML), SEO optimization.

Responsible for marketing and sales of a range of technical products for human behavior research, successfully completing entire sales cycle from inbound lead through qualification, product demo, quote and contracts. Sales operations setup, reporting and CRM administration, managed social media and strategies for customer retention and lead generation: improved SEO rankings on major terms by 30+; launched paid digital advertising campaigns, programmed website and developed content for re-launch.

Provided strategic and operational support to German life science companies entering the US market. Mentored 2 full-time interns, managed portfolio companies in the neuroscience digital health space, doing regulatory, market research, and strategy support. CRM database administrator. Developed and delivered to CEO all company financial and performance metrics. Managed website content & re-launch project.

(promoted from Head of Operations) Created deliverable insights to advise clients on digital video marketing topic space analysis, content strategy, advertising campaigns, customer analysis, segmenting and targeting. Produced data, insights and content for major publications on cosmetics and consumer electronics. Sales operations, people operations (payroll, benefits), investor relations, cash management and reporting. CRM developer and administrator. Delivered sales and financial reports to CEO and CFO. Organized and managed all capitalization and financing documentation; Worked with CFO and CEO to close a $2.6M investment round.

(SEO) & Pricing Technology

Master's Thesis Research