COURTNEY CROITORI
Marketing Creative Lead · CPS Insurance Services
Costa Mesa, CAIn My Own Words
With more than 10 years’ experience as a sales and marketing professional, I am adept in quickly ascertaining client needs, building rapport, promoting products, services and solutions. My diverse background has provided me a well-rounded skill set in which I excel at:
• Strong Communication & Relationship Building: My experience has included regular meetings with industry vendors, key stakeholders, and strategic associates to define marketing strategies that effectively promoted our business and services. I took a key role in planning and attending client conferences to further grow and develop client relationships.
• Develop Strategic Sales Strategies: As a brand ambassador for Stella & Dot, I represented jewelry, apparel and beauty products by selling in-person, virtually, via social media, 1:1, and in small to large group settings. I provided a personalized shopping experience; using verbal and visual presentations to represent our product offering while maintaining a large client base, repeat business, and nurtured new and existing relationships.
In addition to my experience, I am a creative problem-solver who is self-directed, optimistic, and detail oriented. I have a solid foundation in marketing and a passion for sales with the highest service. Please review my attached resume for additional details regarding my career achievements. I would love to connect to discuss how my experience and background meets your needs.
Work Experience
Marketing Creative Lead
CPS Insurance Services2015 – 2019
Development and design of print and digital media projects including: logo design, flyers and templates, corporate identity, brochures, marketing kits, presentations, team headshots, tradeshow/conference materials, website banners, email campaigns, and lead pages. Selected accomplishments: • Communicating effectively by articulating creative ideas with marketing team, senior management, sales colleagues, and industry vendors to provide and successfully convey innovative solutions. • Creation of print and digital assets for monthly campaigns used to drive engagement, increase sales, and for customer growth and retention.
Marketing Art Director
John Wayne Enterprises & Cancer Foundation2015 – 2014
Art direction for print, website and social media channels for John Wayne Enterprises and the John Wayne Cancer Foundation including: brand guides, corporate identity and logo design, print and digital ads, packaging, brochures, one sheets, posters, signage, media kits, in-studio photoshoot planning and product styling. Selected accomplishments: • Creative design and copywriting of a monthly calendar and newsletter designed to improve customer brand awareness and increase product knowledge. • Successfully managed a team of photographers and stylists to produce “John Wayne: The Style Issue” magazine. Published to increase customer retention and promote brand awareness.
Graphic Designer
Drapers and Damons2009 – 2014
Design of fashion catalogs, slip mailers, print ads, posters and covers and release of catalogs to print. Collaborated closely with the executive team, art director, and copywriters. Maintained a shot-list and sketchbook for the design team, photographers and stylists used on location and at studio photo shoots. Selected accomplishment: • Successfully art directed studio photo shoots; managing product stylists and photographers to produce visually appealing clothing and accessory lay-downs, off-figures, hanging and stacked merchandise, jewelry, shoes, and handbag photography to enhance brand in the marketplace.
Graphic Designer
St. John Knits2007 – 2008
Design of print collateral; trunk show invitations, hang tags, seasonal brochures, look books, mailers, corporate stationery, posters, signage for runway shows, for sales and retail divisions. Attended press checks for color accuracy of all offset work to ensure brand precision and accuracy. Selected accomplishment: • Developed visually impactful marketing pieces and managed press checks for color consistency to meet brand standards in support of all sales and retail divisions.
Graphic Designer
The Orange County Register2005 – 2007
Development of custom print ads for news advertisers, the design of cover artwork and layouts for SqueezeOC weekly magazine, art direction of studio and on-model photography, and reporting and copywriting on multiple entertainment topics. Selected accomplishment: • Provided creative copy, research, and development of written editorials related to fine and modern art, design, fashion, the performing arts, and food and wine critiques, for print and online channels. Samples upon request.
Education
Bachelor's Degree in Graphic Design
Art Institute of Fort Lauderdale2000
Bachelor's Degree in Graphic Design
Industries
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