Corey Brindley

Profile avatar
Director of Marketing
Laguna Beach | United States

Skills

  • General
  • Channel, Partner & Ecosystem Marketing
  • Product
  • Digital
  • Marketing
View all

Interests

Film Production
Creative Direction
Event Production
Marketing Direction
Music Supervision
Podcasting
View all

Industries

Lifestyle
Outdoor
Surf
Music
Run
Fashion
HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies

In my own words

Corey

<p>I'm a die hard creative thinker, having spent my career taking calculated steps to better understand all aspects of the marketing environment.

But creative marketing isn't just fun ideas, it's a way to problem solve - to look at the challenge before you and come up with out of the box solutions that are purpose-driven, authentic and worthwhile, both for the brand and for the end consumer. It's a way to communicate to your audience, and bring them into the conversation. In my nearly 20 years of experience in the action sports industry, I've learned firsthand from retail to wholesale how to engage a brand with its community, and I'm excited to bring forth this knowledge in my next endeavor.</p><p><br></p><p>The past three years, I've been the Marketing Director for Roark, a modern adventure lifestyle clothing company that coupled authentic stories of travel with inspired and purpose built product. From planning and executing each campaign, be it an 18-day off grid trip through NZ, or a running gear collaboration with Black Sabbath, bringing the brand's voice to life in a way that connected with Roark's fast-growing audience became my passion. Creating and managing budgets, retail activations and GTM calendars for all divisions allowed me to build a strong foundation in cross-departmental collaboration, but still left room for creative copywriting that defined the brand voice and tone. </p>

Trajectory

Jan 2021 — Nov 2023
Marketing Director · Roark
Lead the global, consumer-centric brand marketing for Roark, successfully positioning Roark and its divisions as a cornerstone brand of modern adventure lifestyle. Drove brand awareness and sales by leading the content creation process in line with marketing and product initiatives while maintaining a premium brand storytelling identity Responsible for creation and implementation of an omni-channel, 18-24 month GTM calendar working cross departmentally with Product, Sales and Art. Annual campaign planning, development and production Conceptualized and produced all short and long form content Created and managed annual budget across all marketing divisions (Mens, Womens, Run Amok) Handled music supervision and licensing for all divisions Developed brand voice and tone through creative copywriting across all channels Lead media partnership strategy and execution with endemic and non-endemic media with an omni-channel approach Implemented a robust digital strategy by introducing new channels to Roark's advertising campaigns (podcasts, PR, film festivals, affiliates, etc) Directed and produced all brand related events
Dec 2018 — Jul 2020
Media Marketing Manager · Vissla
Developed, managed and executed digital advertising calendars, asset creation and content organization working cross-functionally with Art, Design and Retail. Organized project timelines for all product releases and tracked deliverables from start to finish to support advertising, retail and DTC needs. Created and monitored annual advertising, film and production budgets. Negotiated with advertising partners to develop successful rollout strategies and campaigns to increase ROI. Responsible for film production, music supervision and licensing. Oversaw global omni-channel rollout of the Rising Seas campaign, winner of the 2019 SIMA Mens Marketing Campaign of the Year.
Aug 2015 — Nov 2018
North America Marketing Manager · BANKS JOURNAL
Directed and organized all marketing campaigns for digital, DTC and retail. Developed brand marketing initiatives and GTM calendar for the global brand. Constructed and implemented brand voice and tone across all channels. Directed and produced all brand related events globally. Facilitated the development of the ecommerce platform, leading all forecasting, buying and marketing efforts, achieving a yearly 20% increase in annual profits. Handled all forecasting and buying for the brick and mortar store in Los Angeles.
Nov 2004 — Aug 2015
Senior Buyer / Creative · Thalia Surf

Activity

Projects

project thumbnail

Roark Run Amok x Black Sabbath Release

project thumbnail

'Absent Without Leave'

project thumbnail

Run Amok 'Baja Short' Commercial

project thumbnail

Roark's In Home Seasonal Catalogs

Education history

California State University, Long Beach logo

California State University, Long Beach

Communications | 2005 - 2010

Connections

Tia Chen profile photo

Tia Chen

Retail Marketing Specialist
Roark

View all