Cooper Kowalski
Sourcing & Ops Manager · Hemlock Hat Company
San Diego, CAIn My Own Words
Sourcing & Ops Manager
Work Experience
Ecommerce and Business Development
LEUS2019 – 2019
• Implemented email capture campaigns on website that increased newsletter sign-up by 5x • Produced bi-weekly newsletter campaigns that drove new and repeat Ecommerce sales • Created pre-order program that opened new Ecommerce revenue stream • Generated new and repeat wholesale accounts through online and in-person outreach
Freelance Marketing Consultant
Content Writing, Design2015 – 2019
• Created strategic email campaigns and managed sales efforts • Built & maintained 15 real estate websites for top performing agents in Tucson, AZ • Created social media and blog content calendars and implemented ad campaigns • Designed flyers, signs, postcards, posts, etc. • Tools: Adobe Suite, Trello, Pipe Drive, Growbots, Hootsuite, WordPress, Wix, YouTube, & Facebook Business Manager
Chief Marketing/Operations Officer, Founder
InHouse Marketing, Inc2014 – 2019
• Led sales efforts with focus on enterprise deals, targeting lending companies looking to utilize market data and marketing automation to enhance agent relationships; closed $350k deal • Managed internal customer success team and external engagement of 1,000+ users • Hired marketing, sales, and support team and was conduit between development, marketing, sales, and support • Developed systems and guidelines for turning support and sales feedback into product planning and development • Tools: HubSpot, Intercom, SendGrid, Asana, Calendly, Stripe, Ghost, & Google Analytics
Assistant Buyer Internship
Ross Stores, Inc2014 – 2014
• Built seasonal style guide and submitted POs supporting buying responsibilities of lead buyer • Established and tracked sales projections, trend reports, and sell-through • Tools: Retek Merchandising System, & Excel
Marketing & Design Internship
Abasi Rosborough Menswear Design2013 – 2013
• Created trend comparison and competitive pricing analysis reports • Designed own collection; storyboard, design, fabric sourcing, merchandising presentation • Tools: Adobe, Excel, & Sketching
Education
Bachelor of Science in Marketing & Entrepreneurship
University of Arizona2011 – 2015
Bachelor of Science in Marketing & Entrepreneurship
Industries
Activity
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