Trajectory
Jan 2021 — Now
Marketing Director · Identity Dental Marketing
• Planned & executed the digital marketing strategy for the organization and for new and existing services.
• Recruited, supervised, and managed a team of 4+ internet marketing associates and delegated & oversaw their work with attention to detail.
• Worked with managers & the CEO to identify areas of potential growth and develop communication & marketing plans for target markets & audiences.
• Developed and managed 50+ highly effective digital marketing & SEO/M campaigns through Google Ads, Google Analytics, Facebook Ads, and more.
Jun 2017 — Jan 2021
Supervisor · Medinah Country Club
• Recognized with my staff for exceeding projected sales by +$100K.
• Maintained club wide award-winning customer service during the 2019 BMW Championship. [#36 on Platinum Clubs of the World]
• Managed, lead, trained and helped in hiring new staff members. [Team of 15+]
Jul 2019 — Dec 2020
Marketing Strategist · Identity Dental Marketing
• Singular point of contact for 250+ of our clients while conducting quarterly marketing strategy sessions to advise on market trends, competitor analysis, and developed/optimized their digital campaigns.
• Closed sales exceeding $100K in one year while maintaining existing client relationships.
• Managed accounts worth $3.0 million in annual sales for the organization.
Jan 2017 — May 2017
Public Speaking Tutor · The University of Tampa
• Taught 50+ students on business professional public speaking and presentation skills.
• Developed 100+ professional, easy-to-follow, and timely PowerPoint presentations.
• Pitched 20+ marketing related public speeches to conferences or classrooms of 30+ professionals.
Aug 2016 — Dec 2016
Digital Marketer · Connectivity & YouConnex
• Participated on weekly calls with 3-5 clients to present findings and discuss campaign performance/budget.
• Pro-actively monitored advertiser activity for performance and delivery; developed strategies to increase monetization and optimization.
• Increased KPI’s by up to 3% using re-targeting, geo-fencing, and customized data lists for B2C/B2B target markets.
• Worked closely with the digital analytics team to accurately model programmatic role in cross-media campaigns.
Jan 2015 — May 2015
Digital Marketer · Genesis Sports Radio
• Coordinated up to 8 weekly social media posts across the organization’s website & social media pages.
• Provided assistance on copy, content, page design, and layout using WordPress & HTML coding.
• Wrote concise and information articles on sports ranging from International Soccer to NHL Hockey.
Apr 2014 — Feb 2015
Sports Marketer · The University of Tampa
• Managed 23 corporate sponsors for the University of Tampa athletic department. [includes Sports Authority, Jersey Mikes, Pepsi]
• Planned, organized, and executed 4+ theme nights for sporting events. [Midnight Madness NCAA Basketball]
• Lead a team of 6-8 students on brainstorming event night ideas, generating e-mail and print ad content, and streamlining communication to the student body on athletic events.
Activity
Education history
Elk Grove High School
High School Diploma | 2009 - 2013
The University of Tampa
Bachelor's | 2013 - 2017
