Collin Cuevas

General Manager · Roark

Los Angeles, CA

In My Own Words

Passionate, dedicated, and results-driven Retail Marketing & Merchandising Candidate, adept at implementing effective product display strategies, driving high customer retention levels, and ultimately generating store sales by high percentages. Successfully employed methods to emphasize and grow profits through strategic marketing, relationship building, process improvements, and marketing/public relations.

Work Experience

General Manager

Roark

2019 – 2020

? Responsible for ensuring the success and overall performance of the store while managing inventory, training staff, and engaging with customers to ensure satisfaction at all times. ? Develop strategies and execute sales tactics to increase business and revenue. ? Event planning and execution ? Grassroots Marketing, Social Media

Sales/Marketing Consultant

Urban Helmets USA

2017 – 2019

• Successfully assisted in launching new brand for U.S. while reporting directly to the Founder/CEO of the company. • Planned and executed marketing/social media strategies and created promotions for events. • Populated account lists for both brick & mortar and eCommerce operations.

Assistant Retail Manager/Retail Marketing assistant

Deus Ex Machina USA

2018 – 2019

• Responsible for ensuring the success and overall performance of the store while managing inventory, training staff, and engaging with customers to ensure satisfaction at all times. • Develop strategies and execute sales tactics to increase business and revenue.

Retail Marketing Manager/Merchandiser

Globe International / Dwindle Distribution

2014 – 2017

• Coordinated events, retail launches, global POP design, and window displays. • Traveled to wholesale accounts across the country executing in-store events. • Led and mentored all brand ambassadors, training and coaching on retail initiatives, product knowledge and sales generation. • Created and executed merchandising initiatives to tell the brand story and elevate awareness

General Manager/Assistant Area Manager

Active Ride Shop

2004 – 2013

• Managed 4 locations for the brand while recruiting and training staff and building strong relationships with all cross-functional corporate partners. • Spearheaded all company initiatives and goals through booking music acts, artists, entertainment, and any other strategies to drive traffic and revenue into the store.