Colin Ross

• Responsible for development and implementation of new sales programs • Design and execute all tradeshow displays and retail POP • Identify and develop key account relationships • Design product training materials for online and in-store staff training • Create sales projections and department budgets • Research new market and retail opportunities

• Assisted dealer network with all account needs • Provided follow up sales contacts via phone and email • Set-up and maintained CRM system • Designed one-off collaboration products

I manage two Portland area retail stores, totaling over 20,000 square feet of retail space and over $3M in annual sales. I Oversaw a shift in store operations that included: • Working with 3 Dots retail design on a comprehensive remodel of the flagship store • Aggressive recruiting of sales staff from traditionally underrepresented demographic groups • Reduction of staff turnover from 50% to 34% I am responsible for all: • Hiring • Training • In-store merchandise selection • Community outreach • Financial forecasting • Strategic planning I have successfully championed shifting from a traditional multichannel retail model to expansion of a omnichannel approach that focuses on positioning products in each available channel based on customer expectations and needs as they relate to both the product and the channel. This has included developing vendor partnerships and pop-up shops to meet customer needs. In one notable example, I worked with Showers Pass on providing an

Managed all practical aspects of the build-out and launch of a new retail location including: • Setting and enforcing customer service standards • Selection of product to fit a new market • Design and construction of displays and fixtures • Staff hiring, training, and development • Budget management