Cody Winward

Cody Winward

North American Sales Manager · Fjallraven/ Hanwag

Lafayette, CO

Work Experience

North American Sales Manager

Fjallraven/ Hanwag

2018 – 2022

Responsible for the successful growth of North American sales, managing multiple independent rep agencies within the United States and Canada while managing key house accounts • Increase market share by strengthening customer relationships as well as expanding into the hunting & tactical markets • Manage over 200+ accounts internationally including (Backcountry.com, Moosejaw.com, goHUNT, & Scheels) totaling over 3 million in sales • Oversee all aspects of Hanwag North America's business, utilizing successful forecasting techniques to keep the sales team and organization on track to reach revenue goals • Develop, recommend, and execute strategies aimed to improve sales and awareness • Responsible for developing new, high-level operational contacts through comprehensive proposals and sales presentations • Create and supervise MAP pricing and price lists ensuring all reps and shops remain within company guidelines • Manage pre-season and sample buys designed to aid in increasing sales • Manage catalog and order form entry to guarantee accuracy

Sales & Marketing Coordinator

Fjallraven/ Hanwag

2017 – 2018

• Responsible for all sales and marketing operations • Provided in-depth Product & Sales presentation trainings to reps and accounts • Conduit between Hanwag HQ (Germany) and Hanwag NA • Traveled to various trade/dealer shows, educating clients on brand/products as well as writing orders • Provided consistent Rep & Retail Support • Managed sample product/catalogs inventory and distribution • Assisted tech reps in super clinics

Inside Sales/Dealer Services

Fjallraven/Hanwag

2014 – 2017

• Routinely helped satisfy customer needs and wants through friendly in-depth service • Demonstrated ability to troubleshoot customer product issues through a vast knowledge of product and applications • Obtained vast experience dealing with upset customers, exhibiting an exceptional ability to keep them calm and complete the sale • Traveled to various trade/dealer shows providing sales support for sales reps • Prospected for customers through cold calls, referrals and networking calls, referrals, and networking

Product Support Manager

Brunton/Primus

2012 – 2014

• Managed Warranty Division, facilitated inner-company product training meetings as well as training for various sales teams • Oversaw Archery Pro-staff travelling to various archery tournaments across the county, providing support to staff shooters in addition to representing the company by setting up booths and showing product to consumers and dealers • Worked closely with end users, dealers, and sales teams as liaison for the Customer Service Department

Apprentice Electrician

Lynn Woodward Electric

2010 – 2012

Customer Service Representative

Backcountry.com

2008 – 2010

Industries

FishingLifestyleOutdoorSnow

Connections