In my own words
— CliffOver the last two decades I have taken pride in my positive attitude and the ability to overcome all obstacles to achieve success in every project I become a part of.
I enjoy building the confidence of my teams as well as always enhancing my personal soft skills as a leader and team player. I enjoy all aspects of design as it is my passion. I have created and managed all the steps that it takes to reach customers and bring them back again and again.
I really appreciate the chance to be an integral part of your team as I look forward to the opportunity to discuss this in person.
Trajectory
Aug 2017 — Aug 2021
Senior Designer · Original Parts Group, Inc.
• Design lead and style setter in all creative endeavors.
• Photography, Print and Digital Designer for Catalogs, Website, Web Banners, Print/Online advertisements and trade/promotional items.
Aug 2015 — Aug 2017
Creative Director · Advanced Studio Works
• Increasing market share and booming sales with enhanced design.
• Moving clients into emerging e-tail markets within and beyond their industries.
• Delivered solutions above and beyond what clients know possible
Apr 2013 — Aug 2015
Creative Director · Firelands
• Managed and created branding for several Firelands’ brands. • Designed the look and feel of the packaging as well as (actual) toy products and all marketing.
• Instrumental in tripling product line while doubling sales year over year.
May 2012 — Apr 2013
Visual/UX Designer · Source Interlink Media
• Maintained websites brands Motor Trend, Automobile Magazine, European Car, Hot Rod, and Automotive.com. • Designed and developed UX team components for SIM’s many premium brands. • Instrumental in launching several new properties while increasing market share and traffic.
Nov 2001 — Apr 2012
Creative Director · Kyosho America / Team Orion
• Developed award winning, patented Platinum battery system, which became industry standard. • Interviewed by numerous radio control magazines due to my impact on the industry.
• Designed products that repeatedly topped sales for company at the annual Nuremberg Toy Fair.
Apr 1999 — Aug 2001
Senior Marketing / Web Designer · Buy.com
• Led a team of designers in creating all branding, promotional materials and advertising. • Elevated brand to the #2 position in the e-tailer market second only to Amazon. • Instrumental in company public (BUYX) and were often featured in numerous top tier publications.
Mar 1993 — Apr 1999
Graphic Designer/Art Director · Etnies America / Lamar Snowboards / Eibach Springs
• Integral in creating branded styles that are still in use 20+ years later.
• Created graphics for use on hard and softgoods as well as tradeshow booths and various accessories. • Developed show vehicles featured in print magazines online, and at events such as the Long Beach GP and SEMA.
Activity
Education history
Saddleback College
Certificate of Graphic Design | 1991 - 1993
