Cliff Black
Senior Designer · Original Parts Group, Inc.
Mission Viejo, CA
In My Own Words
Over the last two decades I have taken pride in my positive attitude and the ability to overcome all obstacles to achieve success in every project I become a part of. I enjoy building the confidence of my teams as well as always enhancing my personal soft skills as a leader and team player. I enjoy all aspects of design as it is my passion. I have created and managed all the steps that it takes to reach customers and bring them back again and again.
I really appreciate the chance to be an integral part of your team as I look forward to the opportunity to discuss this in person.
Work Experience
Senior Designer
Original Parts Group, Inc.2017 – 2021
• Design lead and style setter in all creative endeavors. • Photography, Print and Digital Designer for Catalogs, Website, Web Banners, Print/Online advertisements and trade/promotional items.
Creative Director
Advanced Studio Works2015 – 2017
• Increasing market share and booming sales with enhanced design. • Moving clients into emerging e-tail markets within and beyond their industries. • Delivered solutions above and beyond what clients know possible
Creative Director
Firelands2013 – 2015
• Managed and created branding for several Firelands’ brands. • Designed the look and feel of the packaging as well as (actual) toy products and all marketing. • Instrumental in tripling product line while doubling sales year over year.
Visual/UX Designer
Source Interlink Media2012 – 2013
• Maintained websites brands Motor Trend, Automobile Magazine, European Car, Hot Rod, and Automotive.com. • Designed and developed UX team components for SIM’s many premium brands. • Instrumental in launching several new properties while increasing market share and traffic.
Creative Director
Kyosho America / Team Orion2001 – 2012
• Developed award winning, patented Platinum battery system, which became industry standard. • Interviewed by numerous radio control magazines due to my impact on the industry. • Designed products that repeatedly topped sales for company at the annual Nuremberg Toy Fair.
Senior Marketing / Web Designer
Buy.com1999 – 2001
• Led a team of designers in creating all branding, promotional materials and advertising. • Elevated brand to the #2 position in the e-tailer market second only to Amazon. • Instrumental in company public (BUYX) and were often featured in numerous top tier publications.
Graphic Designer/Art Director
Etnies America / Lamar Snowboards / Eibach Springs1993 – 1999
• Integral in creating branded styles that are still in use 20+ years later. • Created graphics for use on hard and softgoods as well as tradeshow booths and various accessories. • Developed show vehicles featured in print magazines online, and at events such as the Long Beach GP and SEMA.
