Jan 2006 — Now
Founder / President · Callosum
Inclusive branding and marketing firm providing brand strategy, creative direction and marketing direct to serve the outdoor, apparel, and mountain lifestyle industries. Flexible staffing model of 4 full time and 20 independent contractors available to assist clients in exceeding their goals.
• Outdoor / apparel clients include: USA Mens Rafting Team, Vista Bahn Ski Rentals, Paragon Guides, Friends of Vail Mountain Rescue, Vail Bike Hub, Vail Lacrosse Tournament, Santa Barbara Showdown, Perch Vail.
• Led key branding strategy projects including rebuilding Vista Bahn Ski Rentals brand with 42% growth over 6 years from $1M to $1.4M through inbound / outbound marketing analysis of customer segmentations, understanding key market trends, and the complete redesign.
• Created brand awareness campaign for Friends of Vail Mountain Rescue for a $2M endowment to achieve pre-defined ROI metrics and performance goals
May 2004 — Dec 2005
Senior Brand Manager · Putnam Sourcing Group
• Promoted three times in 18 months from Licensing & Special Make-up Developer to Lead Licensing & Special Make-Up Developer / Brand Manager to Brand Manager to Senior Brand Manager.
• Responsible for 17 accounts with total annual revenue of $2.3 million.
• Managed team of five by continually creating efficiences and seeking ways to reduce budgets while managing tight deadlines with clients and overseas factories.
Jan 2001 — Dec 2002
Creative Director · Fetch Design
• Drove business development, sales, innovative marketing, production, customer support and staff development.
• Established and managed costs while designed, developed, manufactured and launched two seasons to market.
May 1999 — Oct 2001
Creative Director · Homestore.com / Move.com Network / Rent Net
• Initially held position at Rent Net and was promoted four times in three years through two consecutive buyouts.
Titles included: Design Director, Creative Services Manager, Art Supervisor.
• Built Creative Services department, an internal ad agency, from zero to $2.2 million budget.
• Created strong brand equity resulting in increase in company’s value from $150 million to $1 billion in 16 months.
• Managed four external advertising agency partners and an internal design team of five across ten divisions to ensure execution towards goals.
• Developed and launched brand through marketing analysis of customer segmentations, understanding key market trends, and design of digital and print collateral.
• Elevated team communication and skills through cultivating relationships and individual development plans.
May 1997 — May 1998
Creative Director · Peregrine Press
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Jan 1996 — May 1997
Graphic Designer · Steele Communications
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Jun 1994 — May 1996
Art Director · Marketing Support Inc.
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Jul 1992 — May 1994
Production Artist I & II · The Quarasan Group
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