Claire Myers
Senior Designer & Art Director · Freelance
Loveland, OH
In My Own Words
I am a well-rounded creative with over ten years of experience working as a designer and art director on everything from data-driven website optimizations to in-depth branding projects. I am passionate about helping brands bring out their best, authentic selves in a way that connects with and provides value to audiences.
My natural curiosity and analytical tendencies help me combine strategic and lateral thinking to deliver the right solution to complex brand challenges. Over the course of my career, I have become known for my quality of work, analytical approach, strong design system thinking skills, and for my ability to employ my understanding of client and consumer insights to help brands make smart, meaningful connections with their target audiences.
Core Competencies:
Graphic design, Art direction, Brand identity design, Campaign development, Illustration, Website design, UX design, Wireframing, Storyboarding, Simple animation, Research, Data-driven design, Presenting, Cross-functional communication, Creative collaboration
Notable Clients:
Elanco, Cincinnati Children’s Hospital, Bayer, P&G, Harvard Business School, Snapple, Rug Doctor, Kotex, WNBA, Superbowl Host Committee, Roche
Work Experience
Senior Experience Designer
BAREFOOT2019 – 2023
Conceptualized and designed omni-channel advertising campaigns plus digital, print, social, video, and experiential communication solutions for clients including Bayer Crop Science, Elanco Animal Health, and Cincinnati Children’s Hospital. Shaped visual identity and positioning of major petcare brands. Assisted with casting and art direction for video and photo shoots. Regularly collaborated with, presented to, and sold concepts to clients. Led design team as art director in the successful re-brand and launch of Tru Vaccines. Pushed for breakthrough creative as designer and art director on Elanco awareness campaign resulting in over 1.3 billion social media views, a 65% increase in online video click-through rate, and a Gold Vetty Award for excellence in animal healthcare marketing. Regular recipient of monthly employee recognition awards, including “Makes the Work Better,” “Is a Hand Raiser,” and “Presents Well.”
Digital Designer
Simon Property Group2014 – 2018
Designed and executed visual solutions for digital marketing campaigns across desktop, mobile, email, and social media platforms while managing content and design of Simon’s extensive network of websites. Led design team in responsive redesign of shopper-facing website that improved both consumer and back-end user experience. Designed and implemented gift card campaign that resulted in 500% increase in gift card sales.
Graphic Design Co-op
CBX2013 – 2013
Designed final packaging for Rugdoctor, Wawa convenience store, and Libby’s vegetable pouch tray. Contributed to the design of a wide range of products including Orville Redenbacher popcorn, Kotex U line, and Snapple. Gained experience in brand strategy by participating in concept and product naming sessions.
Graphic Design Co-op
Stoltze Design2013 – 2013
Participated in design of a wide variety of identity, logo, and publication projects. Strengthened and extended the Harvard Business School brand by creating suites of materials for major sub-branded events. Worked extensively on brand guidelines and mascot illustrations for Williston Northampton School.
Graphic Design Co-op
Rockwell Group2012 – 2012
Acted as primary designer for projects including presentations, invitations, packaging, and logo design. Was sought out by strategy team for unique perspective in creating a logo for a high-profile Chinese hotel chain. Assisted in exhibit design, web design, and rendering concept sketches. Conducted extensive image research for exhibits and set design projects.
Graphic Design Co-op
INNOVATIVE2012 – 2012
Conceptualized and designed theme, visual elements, and set design for major medical device company’s annual sales meeting. Balanced personal identity with professional needs to create brand for Indiana Fever MVP Tamika Catching’s current fan site. Acted as primary designer on several projects and made client presentations. Assisted in research and design.
Education
Bachelor's Degree
University of Cincinnati2009 – 2014
Skills: Marketing · Quality Control · Color Theory · Digital Assets · Creative Problem Solving · Branding · Style Guides · Visual Design · Technical Requirements · Marketing Materials · Storytelling · Design Systems · Information Graphics · Creative Strategy · Design Direction · Presentations · Communication Design
Cathedral High School
2006 – 2009