CJ SMITH
Digital Marketing & Graphic Design · www.mrcjsmith.com
San Clemente, CA
In My Own Words
Digital Marketing & Graphic Design Professional from San Clemente, California. More Info @ www.mrcjsmith.com
Work Experience
Digital Marketing & Graphic Design
www.mrcjsmith.com1998 – Present
• Design Graphics for Web and Print marketing purposes. • Design & Develop Websites using HTML5/CSS3 and Content Management Systems. • Setup and Administer websites and email servers. • Manage Digital Marketing Campaigns with budgets in excess of $50 million. • Achieved Google Partner status. • Consistently work with digital compliance teams from Toyota Motor Company helping Toyota dealers adhere to Toyota's digital branding guidelines and marketing expectations. • Design and implement email marketing campaigns/strategies with dedicated and shared IP's. • Manage Social Media marketing campaigns across every major network. • Attend Googleplex meetings discussing best practices for marketing. • Work directly with Google helping clients achieve maximum results with Google AdWords marketing. • Administer various digital marketing campaigns across multiple channels. • Monitor advertising performance for maximum return on investment while identifying KPI's within Google Analytics/AdWords.
Graphic Artist
O'Neill2016 – Present
Graphic Artist @ www.oneill.com • Design graphics for print & digital marketing purposes. • Design innovative solutions and manage them from concept to completion • Design and coordinate O'Neill Men's/Boy's & Jack O'Neill product catalogs for Spring/Summer/Fall/Holiday seasons • Design and develop marketing material and corporate materials • Design graphics according to brand standards and campaign direction from Art Directors & Creative Directors • Design in store graphics and (POP) point of purchase graphics for retailers • Design newsletter graphics for marketing purposes • Design graphics for main website (www.oneill.com) • Design digital ads to be used across the Google Display Network (GDN) • Consistently design graphics within Adobe Photoshop CC, Adobe illustrator CC, Adobe InDesign CC and manage assets with Adobe Bridge CC
Internet Marketing Specialist
www.santamargaritatoyota.com2012 – 2014
• Designed and administered all dealership websites in accordance with Toyota's latest branding guidelines and marketing expectations. • Managed all Digital & Social Media Marketing, Design Graphics for Print & Web. • Designed and managed all digital marketing campaigns in order to achieve maximum co-op from Toyota. • Updated owners and top level management on Google Analytics performance and how to improve top KPI's for maximum ROI. • Worked with Toyota's digital compliance teams helping to maintain maximum online SEO performance within Google, Bing, and Yahoo search. • Managed all local listings and online PR. • Designed and managed all Google AdWords/Yahoo/Bing Ads campaigns in accordance with Toyota's marketing policies and expectations. • Managed dealership's online presence for Toyota's digital compliance standards. • Advised owners and top level management on best practices within the digital realm. • Designed all print marketing campaigns and managed vendor relationships.
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