Chuck Casella

Freelance Designer

Carmel | United States

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Home Summary Activity Projects Work experience Education history Connections Companies

Trajectory

Jul 2006 — Now

Freelance Designer · Casella Creative

_ Developed new business through referrals and proposals. _ Designed logos, websites, brochures, annual reports and implemented social media campaigns. _ Increased funding and visibility for several non-profits through pro bono design work. _ Create solutions from concept to implementation for medical, agriculture and clean-tech industries. _ Clients: U.S. Department of Energy, Monterey Bay Aquarium and SeeMonterey

Apr 2014 — Apr 2017

Creative Director · LIM Innovations

_ Create and manage all visual assets from print, web, photography and video. _ Approach design problems conceptually and sell those ideas to business leaders and consumers. _ Collaborate across multiple teams to drive projects to completion. _ Led the brand look/feel/voice across all platforms and channels.

Sep 2008 — Jul 2012

Web Designer · CHARLES CASELLA

93921 _ Redesigned Aquarium Adventures program based on A/B testing resulting in 100%. 530.386.2127 increase in online ticket sales.

Sep 2006 — Jul 2007

Art Director · www.casellacreative.com

Salinas, CA _ Conceptualized design solutions from start to finish. _ Present design concepts to clients and generated new business. _ Managed design process including design team, project budget and schedule. _ Enhanced company image by redesigning all in-house collateral. _ Clients: Chiquita, HSBC and National Steinbeck Center

Nov 2004 — Sep 2006

Senior Graphic Artist · Arrowhead General Insurance Agency, Inc

_ Led the company of 500 in its effort to rebrand _ Created and implemented the company's first branding manual. _ Designed and created marketing collateral, including management of vendors. _ Two years following the rebranding profits were doubled.

Jan 2004 — Nov 2004

Graphic Artist/Product Photographer · Charriol

_ Designed advertisements, collateral, environmental graphics and catalogs. _ Redesigned advertisements for high-end magazines such as Vogue and Cosmopolitan. _ Photographed all products for catalogs and advertisements. _ Created and implemented new standards for product photography, thereby enhancing in-house capability and design control. ENLIGHTENMENT