Christopher Sylvia
Sports Marketing Manager · The North Face
Carlsbad, CAIn My Own Words
Results oriented marketer with 10+ years of professional leadership experience including program development, executing strategic marketing plans, and effectively managing large teams. Established track record for building and leveraging key assets that strengthen brand equity.
Work Experience
Sports Marketing Manager
The North Face2015 – Present
Primary responsibilities include managing 24 members of the global athlete team, develop global strategy and execute on owned brand events, sponsored events, partnership contracts and all TNF expeditions. Leveraging these assets in powerful ways that allow The North Face to emotionally connect with consumers through compelling content and unique experiences that drive brand loyalty.
Sr. Marketing Manager
2XU North America LLC2009 – 2015
Developed and execute strategic marketing plans for 2XU’s largest retail accounts, including Dicks Sporting Goods and Sports Authority. Direct a team of 11 field-marketers expanding across the US who manages all in-store visual merchandising, staff education, and community marketing events.
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