Christinna Splinter
Special Projects Manager
United States
Skills
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Interests
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Industries
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In my own words
— ChristinnaLooking for a career change to develop my skills beyond the real estate industry.
A fast learner, strong attention
to detail and extremely creative!
Trajectory
May 2019 — Now
Special Projects Manager · Braebury Properties
Oversee development and implementation of special projects including new business ventures and respective teams. Manage U.S. financials and both U.S. and Canadian marketing.
Management of special projects has included:
Coworking:
- Inception, design, construction and branding of "k.work" a full service co-working company.
- Oversaw the design, construction and fit up of a historic building to facilitate the needs of the business
- Developed the branding and website for the new business.
- Developed the policy and procedures including the sales and marketing strategies.
- Hired and trained staff to interact and create positive environment for cowork members.
Storage:
- Oversaw the seamless transition of management companies of two storage facilities.
- Developed the policies and procedures associated with the operations of the facility.
- Hired and trained employees to operate the facility and also create a positive environment.
-Conceived of sales incentive program that boosted rentals and created an average occupancy rate of 95%Design marketing materials including posters, brochures, social media, website layout, content and merchandise.
Liaise with local publishing companies regarding magazine and newspaper features.
Apr 2019 — Mar 2020
Children's Department Volunteer · City of Carlsbad
Volunteered in the children's department of the Carlsbad Dove Library on a weekly basis for 'Storytime Theatre' as well as on occasional weekends for 'Saturday Stories'. Storytime events were hosted with both full time and part time staff for the local community, primarily for infants, children and caregivers.
Jun 2014 — Mar 2019
Real Estate Portfolio Manager · Braebury Properties
[Drive all marketing, events, and media campaigns for commercial and residential international real estate portfolio. Oversee leasing team and management of 400 residential units.]
- Develop 6-month media plans spanning digital (web, social, video), broadcast (TV/radio), and print (magazine, newspaper) channels. Train leasing team in sales and strategy and oversee customer service.
-Manage team of 10- including superintendents, leasing team and repairs and maintenance staff
- Create forms, procedures and standards for department. Facilitate new online marketing and management tools.
- Design, write copy, and build templates for brochures and marketing collateral, eliminating recurring agency expense.
- Coordinate website redesign, including copy, images, and workflow, plus a new SEO strategy, oversee Mailchimp email blasts.
Jan 2013 — May 2013
Intern- Trend Forecasting · Evolutionary Apparel
Researched and reported on design trends for teen clothing line and men's apparel company used for American Idol celebrities. Attended buying event and served as a fit model in a pinch.
May 2012 — Aug 2012
Intern- Event Coordination · Fine Magazine
Helped organize, plan, and execute corporate and promotional events, including sourcing local designers, logging credit details, preparing venues, and assisting director on photo shoots.
Activity
Education history
McGill University
Bachelor of Commerce | 2005 - 2010
The University of San Diego
| 2009 - 2010


